Shapeez Introduces New Sportee Sports Bra
“[Sportee] provides the performance you expect from a well-made sports bra, but also includes the back smoothing features that customers have come to expect from Shapeez,” – Staci Berner.
Shapeez is getting active with the debut of its first sports bra — the Sportee.
The Sportee is a bounce-free sports bra that creates a bulge free look underneath workout tops while keeping breasts firmly supported during any athletic sport or activity. The new product features Shapeez’s patented smooth back design and is made of a moisture wicking Nylon Lycra mesh fabric that doesn’t bind, moves with you, and keeps the wearer feeling cool and comfortable while you work out and throughout the rest of the day.
“It provides the performance you expect from a well-made sports bra, but also includes the back smoothing features that customers have come to expect from Shapeez,” says Staci Berner, CEO and creator of the Shapeez line. “The design and details of the Sportee make it look like part of your gym outfit, not something alien.”
Berner also noted that compared with shaping sport bras produced by other companies that don’t have the built-in construction of a real bra at the core, the Sportee is a real sports bra because it can actually function in the gym or on the jogging path. Plus, with their patented smooth back design, the Sportee erases all visible bra lines and bulges that can make women look heavier than they really are.
“We wanted a garment that had full support without bands or closures making it nearly invisible under clothing. The Sportee lives up to these goals, and now allows our customers to stay with Shapeez, even when she is in the gym,” emphasized David Berner, vice president and CFO of Shapeez.
The Sportee comes in white with black piping or black with white piping and in sizes ranging from Small-A to Large-DD. The new bra retails for $79 and is available at Shapeez.com and select retailers nationwide.
Contact Staci Berner