Phylise Sands wants to make a difference in the fight against Breast Cancer.

Her activewear line, Red Daisy, aims to inspire women to exercise, feel great and practice good breast health. And armed with her new activewear collection and partnership with the Breast Cancer Research Foundation, there’s not doubt that she’ll succeed.

We first met Phylise at CURVENY earlier this year and had a first look at Red Daisy, a line of attractive sports bras, active tops and bottoms. We wanted to learn more about the inspiration and evolution of the brand to share with our readers so we scheduled a video interview to talk about all things Red Daisy.

In the video, you’ll learn why Phylise started the company and why she has partnered with the Breast Cancer Research Foundation. Take a look and tell us what you think. For more wholesale info about Red Daisy, please contact: phylise@red-daisy.com

 

Video Transcript:

Hi, I’m Phylise Sands and this is my Red Daisy Collection. I started this around 2 – 3 years ago. I’m a runner, an athlete, I’m a skier, tennis player. I enjoy a lot of sports. But I’m a really avid runner.

I could never find a running bra that was both pretty and fit well, was supportive and was good quality, sexy and all those great things.

Probably five years ago, I started taking my running bras and tweaking them, going to the tailor, making the straps smaller, making a little lower so I could wear pretty tank tops and not have the straps exposed. And so that was underneath me was just aesthetically more pretty, feminine sexy.

Then it just clicked.

My husband said “Why don’t you make 200 bras for your friends and family and see how it goes?”

So I did that. I ventured out and spent six months researching different people to help me. I hired a design consultant and I’ve been working with her ever since.

And she helped me design the Ferrari of all sports bras which is right here. I took the best of everything – fabric, design, engineering, quality and put it into three different types of sports bras.

Now I developed something that not only has quality, is pretty and sexy but is supportive and it really works.

We used a patented fabric from Italy called Sensitive. There’s no pilling, it wears well, it’s comfortable, it’s soft and we engineered this fabric into an amazing bra that is soft, pretty, sexy and works.

I did three different designs. The Roslyn Bra, which is an underwire bra for a woman that is a little fuller – she has the support of an underwire. The Roslyn bra is named after my design consultant.

This is the Jaclyn bra. This is named after my sister who right now is being treated for Breast Cancer.

By the way, all my red bras, 10 percent of all proceeds are going to Breast Cancer Research Foundation. But my sister has breast cancer and is overcoming this and I wanted to do something a little different. I found the Breast Cancer Foundation. They’ve been very supportive and I’m supporting them.

So the Jaclyn Bra is the same os the Roslyn Bra except that there is no wire for a woman who wants the support but no wire. It’s very pliable and wonderful. We’re very excited about this bra.

And then I have a Pull Over bra [Myra]. And this is for a woman that likes a classic sports bra look. It goes over the head. It’s a pull over. There are no snaps in the back. All the bras are adjustable. And again, 10 percent of all the red bra proceeds will go to breast cancer research.

I also put a charm on all my bras. This charm is supposed to signify women to practice good breast health and to get mammograms every single year which is so important in saving lives.

And I want to inspire women to take care of themselves, exercise, wear Red Daisy bras while they exercise and feel good. I hope I do inspire women because it’s really important and makes me feel good. Thank you!