Bare Necessities Live Fit Event

“This is a totally up-close & personal experience & will feature Eveden bra fit expert, Freddy Zappe” Barenecessities.com is hosting a live video fit event in New York City on Wednesday, January 16, 2013 at 7pm. Viewers can watch the event on Ustream – http://www.ustream.tv/barefit. The video webcast will feature bra fit experts, sexy models, real-time audience Q&A, special features and a viewer-only secret deal.   “This is a totally... Read More

Bare Necessities Celebrates Calvin Klein with New Digital Lookbook

“This lookbook has hot photography and elegant design aesthetic on full display, featuring…edgy and seductive intimate fashion like only Calvin Klein can create.” Online retailer, BareNecessities.com is celebrating 30 years of Calvin Klein with a new online digital lookbook. “We have been very busy in the digital space this year, pushing the technology envelope with innovative digital catalogs featuring the sexiest models and brands in the lingerie industry... Read More

Take 5! (Bras that is)

by Liz Black Liz Black is the fashion copywriter and editor for BareNecessities.com and Bareplus.com. Bare Necessities has one of the largest selections of intimate apparel online carrying over 180 well-known brands of bras, panties, shapewear, hosiery, swimwear, men’s underwear and more. Personally, thanks to being *ahem* well-endowed, I am always thinking about bras. Before I was properly measured I was wearing a 38/40DDD… well, turns out I’m actually a 38GG/H! While... Read More

Bare Necessities Launches Google Interactive Swim Catalog

BareNecessities.com recently launched their new Google Interactive Swim Catalog for 2012 and joins a small but growing list of intimate apparel brands and retailers leveraging Google’s interactive catalog app. The interactive catalog can be viewed online or through a dedicated catalog app available for tablet devices and features swim styles offered through Bare Necessities and Bare Plus. The interactive catalog, as the name implies, allows customers to view, swipe thru... Read More

BareNecessities.com Friends and Family Sale

Bare Necessities biggest sale of the season kicks off today with consumers saving 25% on brands site-wide. (Some exclusions do apply – see site for details) The Friends and Family sale includes products from brand name and designer bras, lingerie, swimwear, hosiery and more from Wednesday April 18 thru Monday, April 23. Consumers can use the code FRIEND2012 at checkout to take advantage of the sale. See site for details www.BareNecessities.com  Read More

Curvy Kate’s Star in the Bra Competition US Launch

After five successful competitions in the UK and Australia, D plus specialists Curvy Kate are gearing up to launch the Star in a Bra competition in America. Launching in April the brand will scour the nation for a naturally curvy, real woman who will become the US face and body of the brand. The winner will be flown to the UK to take part in Curvy Kate marketing campaigns with fellow UK and Australian winners. After a fantastic response from the UK market, American fans of the... Read More

Curvy Kate Now at BareNecessities.com

Curvy Kate pays BareNecessities.com a visit with winner, Lauren from “Star in a Bra” Contest and strikes a pose with Bare Necessities’ associates. Heidi, Melissa, Marianne, Lauren, Erin, Emma. “We just launched the line a few weeks back and it’s been a total hit!” – Erin McLaughlin Bare Necessities is now the first in the U.S. to carry Curvy Kate. The UK-based brand launched on the barenecessities.com last week. “It’s the hottest, flirtiest, and... Read More

Brand Affair Seminar Recap

From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko. Photo by Bennett Raglin of BR Photo Creations, Inc. — at Producers Club Theatres.   Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She... Read More

Bare Necessities Launches Plus Size Lingerie Website

“The launch marks the beginning of our effort to build the best shopping experience for curvy women,” - Jay Dunn, Chief Marketing Officer for Bare Necessities. Bare Necessities today launched a new online boutique designed specifically for curvy women called BarePlus by Bare Necessities. BarePlus by Bare Necessities will feature more than 500 bras that fit sizes 38A – 56J, including everyday bras, sports bras, and sexy bra and panty sets. The website, www.bareplus.com,... Read More

Skinnygirl Shapewear Now Available on BareNecessities.com

The popular Skinnygirl Smoothers n’ Shapers by Bethenny Frankel recently launched on BareNecessities.com. Consumers can now find a huge selection of products from Skinnygirl brand including shapewear, clothing and newly launched Skinnygirl Loungewear. “Bare Necessities is so excited to carry Skinnygirl Shapers n’ Smoothers by Bethenny Frankel, and to partner with her this year. We believe in Skinnygirl and we believe it’s going to be a success!” said the... Read More