Festive Affair Lingerie Trunk Show and Spa Day in NYC

“The festive Intimate Affair will feature the latest intimate apparel designs from Dirty Dolls Lingerie, Love & Dream and Rouge Séduire” BraLaMode.com is hosting a “Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing luxury lingerie line, Rouge Séduire, on Saturday, December 8, 2012 from 10am – 3pm at the Murray Hill neighborhood spa, SPA 34, located at 64 East 34th Street, 2nd floor... Read More

PinkChoseMe Foundation to Host Breast Reconstruction Awareness (BRA) Day USA 2012

The breast cancer awareness organization PinkChoseMe Foundation is hosting BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012, an awareness and fundraising celebration, on October 17th, 2012. The Lingerie Alliance is one of the sponsors of this event. Tiffany Jones, Founder and President of PinkChoseMe Foundation, is working with the American Society of Plastic Surgeons and the Plastic Surgery Foundation to bring BRA Day USA 2012 to New York City for the very first time. The... Read More

The Lingerie Alliance Celebrates Successful Launch

Runway photos by Bennett Raglin of BR Photo Creations Step and Repeat photos by Michael Steele Video by David Adam Moore On Saturday, August 4, 2012, intimate apparel professionals Moira Nelson and Luis Paredes hosted an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate their partnership and the launch of their latest endeavor, The Lingerie Alliance. The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate... Read More

The Lingerie Alliance Launches

Founded by intimate apparel professionals Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields. The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience. The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and... Read More

Philippe Matignon Fall & Winter Press Preview

Intimate apparel professional Moira Nelson has teamed up with luxury Italian hosiery brand Philippe Matignon to present an exclusive preview of their Fall/ Winter 2012 legwear collection on June 5th at the Philippe Matignon showroom here in NYC. The invite-only “Intimate Affair” will introduce buyers, stylists, media and press to the latest legwear trends of the luxurious Philippe Matignon hosiery brand. Moira is hosting the event in collaboration with the Italian... Read More

Bra La Mode’s Upcoming Celebration of Women Event

Mark your calendars, Bra La Mode is hosting “A Celebration of Women” in honor of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC. The Intimate Affair is sponsored by world-renowned French lingerie brand Simone Pérèle and the team here at The Lingerie Journal. We’ll have a full feature next week on the upcoming event! Stay... Read More

Let’s Get Skintimate Intimate Affair Trunk Show in NYC

Bra La Mode “Let’s Get Skintimate” Intimate Affair Trunk Show Intimate Apparel resource site BraLaMode.com and the first and only truly hypoallergenic beauty store in the U.S., VMV Hypoallergenics, are co-hosting “Let’s Get Skintimate” Intimate Affair Trunk Show featuring Dirty Dolls Lingerie and Campbell & Kate Classic Shirts on Friday, April 13, 2012 at the VMV Hypoallergenics boutique located at 868 Broadway between 17th and 18th Streets, Union Square, NYC... Read More

Brand Affair Seminar Recap

From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko. Photo by Bennett Raglin of BR Photo Creations, Inc. — at Producers Club Theatres.   Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She... Read More

Bra La Mode’s Debut Intimate Affair with Bra*Tenders

Lingerie professional Moira Nelson, founder of the intimate apparel resource site http://www.BraLaMode.com is hosting her first Intimate Affair – an in-store Bra Fit Event on January 29, 2012 from noon to 4pm. The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers,... Read More

The Role of Social Media in the Intimate Apparel Industry

Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry. Bra La Mode takes an Intimate look inside Intimates, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights. Don’t Underestimate it Social Media as a means of marketing a product or brand is becoming increasingly important.... Read More