Frederick’s of Hollywood Releases The Nudes Collection

“Women everywhere have been asking for bras and panties that match their skin tone, and we listened.” Frederick’s of Hollywood released its new “The Nudes Collection” offering women bra and panty sets with four skin tone options: latte, cinnamon, espresso and almond. The new collection feature’s the company’s latest Hollywood Heart Throb Bra and thong. “Featuring our newest ultra-wearable style designed in a no-show microfiber,... Read More

Panache Wins Prestigious Queen’s Award for Enterprise

“This award comes with fantastic recognition and respect internationally as well as opportunities in new and existing markets,” – John Power, Managing Director of Panache Lingerie. Panache recently won the United Kingdom’s “Queen’s Award for Enterprise” in the Export category, in recognition of the brand’s continued international growth.  The company has increased its overseas sales by 427% over the last six years.   The Queen’s Awards for Enterprise... Read More

Royce Lingerie Launches ‘Lily’ Bra

“Lily, up to 48 back – means more women can discover the comfort of wirefree…” Royce Lingerie recently launched its new Lily bra. Described as a glamorous and gorgeous, the new bra offers “perfect comfort and supreme support” up to a 48 back. The new bra is crafted from delicate soft lace, with a comfortable cotton linint, Lily has wide shoulder straps and four part cups to give a fabulous shape. “A super pretty bra for a touch of everyday glamour... Read More

Ella Moss Signs Exclusive Intimates Licensing Agreement with Coconut Grove

The flirty, feminine fashion brand famous for capturing the laidback sophistication of its Los Angeles roots, Ella Moss, has signed an exclusive licensing agreement with Coconut Grove, an industry leader in the development of private label intimate apparel programs, to launch the inaugural collection for Summer 2013. Fans of the Ella Moss apparel collections have long called for an intimates selection and the two companies are excited to finally be able to offer the new product... Read More

Sirens at the Beach To Host Shell Belle Couture’s First Ever American Trunk Show

Calling all Floridian lovers of lingerie (or anyone able to get to the sunny state). Specialty lingerie boutique Sirens at the Beach is hosting Shell Belle Couture’s first ever trunk show in the United States to coincide with their one year anniversary soiree. The event will be held at the store at 1414 County Hwy 283, Suite A, Grayton Beach, Florida on April 18th. Guests will be able to meet the designer of Shell Belle Couture, Michelle Blenkinsopp, while viewing the new... Read More

Ayten Gasson Collaborates with Fellow British Design Company Dowse to Launch Bridal Collection

Luxury lingerie brand Ayten Gasson has teamed up with jewelry design company Dowse to create a three-piece bridal range. Each item can be bought individually or packaged together in a beautiful black and gold giftbox. The collection is proudly made in Britain using UK suppliers where possible. Vintage Nottingham lace, satin bows and ethically made charms are combined to craft this beautiful line for brides to be. Each detail is dedicated to bridal traditions with the white... Read More

Fleur du Mal’s Very Seductive Launch Party

Last Wednesday I was invited by my editor Luis Paredes and Moira Nelson of Bra La Mode to attend Fleur du Mal’s launch event. Arriving at a posh apartment building in Soho, I took the elevator up to the second floor and was immediately overwhelmed by the sheer seductiveness of the atmosphere. The loft space that the company had rented was lit entirely by real glowing candles sitting atop beautifully displayed tables and bookshelves. Off to the side a Parisian DJ played... Read More

Finelines Launches Bra Fitting App

      “What I LOVE about the app is the fact that it is a win/win for everybody – for women because they don’t have to rely on a fitter, it’s also great for Department stores where service can be an issue and for women who don’t have access to a fitter, or may be too shy to see a fitter.” – Renee Mayne (aka Bra Queen) Lingerie company Finelines has launched a new iPhone and iPad application called ‘Finelines Bra Fitting App’ in... Read More

Coquette’s First Ever SS13 Collection to Benefit Breast Cancer Research

Our friends over at Coquette are very excited to announce the debut of their first ever spring/summer collection and the launch of a new brand catalogue. Peering through the Spring/Summer 2013 lookbook, we find radiant pops of raspberry and teal as well as exquisite floral prints and baby blue combinations. This collection shines through with its intricate details. Customers will find delicate bows, jewels, and lace elements adorn the pieces to give them a unique and luxurious... Read More

Erickson Beamon Collaborates With NaïS Lingerie

“Seen in transparency”-Anaïs Bouchard As much as we hate to admit it, reality has set in and Fashion Week is over. Last week was a very captivating time. The streets were packed with men and women dressed to the nines sporting ensembles that caught the attentions of fashion photographers and style bloggers from around the country. It was any wonder that local New Yorkers and out of towners hung around the steps of the Lincoln Center just to catch a glimpse of the... Read More