Retail Seduction

by Ellen Lewis The most important part of a retailer’s job is to seduce the customer.  Everything that a merchant does should be a performance staged as a response to the customer’s needs.  I am sure that you have heard the industry-old expression that the customer is always right.    Every step of building a profitable business is based on this premise.  But before you, the retailer, can take those steps, it is critical that you have clearly determined the profile of... Read More