PR Tips: Contacting Bloggers

Cheryl Warner is the founder of Invest in Your Chest, a lingerie blog reaching women around the world. Cheryl started her blog in response to an awful fitting service she received on the high street. “It seemed that wherever you went the sizes would be miles apart and the fit never correlated. After taking a revolutionary and revelatory trip to Bravissimo I wanted to share the feeling I experienced from a correct-fitting bra. You’ve probably heard it said before, but... Read More

4 Tips for Lingerie Businesses Running Black Friday Promotions

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. 1) Don’t make it difficult for people to shop! Black Friday/Cyber Monday is not the time to make people sign up for your newsletter, Facebook... Read More

Video Review Lingerie Addict Social Media eCourse

Earlier this year, Treacle of theLingerieAddict.com launched her Social Media eCourse. We wanted to make sure everyone got the news and had a chance to learn more about it so we sat down with Treacle for a video interview to talk a little bit more about her Social Media eCourse: TLJ: Hi this is Luis with the Lingerie Journal and I’m here with Treacle the founder of the Lingerie Addict and she’s joining us via Skype all the way from Seattle. Thanks for jointing us! Treacle:... Read More

Lingerie Designer Showcase Celebrates Successful Inaugural Show

The inaugural edition of the Lingerie Journal’s Designer Showcase wrapped up in early August and the show’s organizer, Luis Paredes, said “that it was a huge success” and announced the second edition to launch in 2012. “Creating the Lingerie Designer Showcase will stand, in my opinion, as one of best things we could have done for the lingerie industry,” said Paredes. “Our goal was to create an intimate environment for lingerie designers... Read More

The 75 Best Lingerie Twitter Accounts to Follow

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. Whether you’ve been on Twitter for 3 months or 3 years, I’m sure we can agree that learning your way around this particular social media platform... Read More

PR for Lingerie Brands Part 3

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. For the third and final post in our series about PR for Lingerie Brands, let’s take a look at 5 free resources for lingerie businesses that opt to... Read More

PR for Lingerie Brands

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. A mention in the media is every lingerie brand’s dream, no matter if you’re a writer, retailer, or designer. But with even the smallest of media... Read More

Does Your Lingerie Business Have a Newsletter Yet?

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. “The money is in the list.” By now, we’ve heard that sentence so often it’s cliché, but, like many clichés, it’s also true. If you want... Read More

Social Media for Lingerie Retailers Part Two

Is Twitter Worth Your Time? My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. Welcome to the second article in a 3 part series all about social media for lingerie retailers.  Last month, we talked... Read More

Social Media for Lingerie Retailers

Does Your Business Need a Blog? My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. You’re a business owner, and that means you have a lot on your plate. From paying the bills to selecting the merchandise... Read More