VienneMilano Crowd Funding Campaign
“Great hosiery can help a woman feel elegant, sophisticated, sexy, and empowered.” – Vienne Cheung, VienneMilano.
UPDATE: the VienneMilano Crowd Funding Campaign is now LIVE: https://www.indiegogo.com/projects/viennemilano-luxury-hosiery#/
VienneMilano, the Boston-based fashion accessories brand, is launching a crowd-funding campaign on the popular platform Indiegogo. The campaign’s main theme is to “Help Every Woman Feel and Be Fabulous”.
Vienne Cheung, the founder of VienneMilano, says: “Being a woman in today’s world can be a real challenge. As a woman, I want to do my part to help every woman feel and be fabulous in every occasion.” Hosiery is Vienne’s great passion and her way to have a positive impact on every woman’s life: “Great hosiery can help a woman feel elegant, sophisticated, sexy, and empowered.”
The campaign will start on Monday, March 28 and will run until Monday, May 2nd. Backers will be able to choose from many perks: collaborate with VienneMilano’s fashionistas to co-design signature pieces for the brand’s upcoming 2016 Collection such as: pre-order hosiery for early delivery at over 50% off retail prices, and even have a chance to travel to Italy to learn everything about the hosiery industry.
Every backer will also receive a “Every Woman is Fabulous” pin. Wearing the pin allows backers, customers, and followers to tell the world how strongly they believe in women’s empowerment.” Vienne explains: “The pin is a great conversation starter for a very important conversation we should all be having.” The pin is a purple square, unbranded: VienneMilano maybe a business selling hosiery, but Vienne and her team believe that the cause of equality is bigger than any particular interest, even their own.
VienneMilano has teamed up with Dress for Success, the international not-for-profit organization which empowers women to achieve economic independence. For every pair of VienneMilano stockings purchased during the crowd-funding campaign, VienneMilano will donate another pair of stockings to Dress for Success. Started in 1997, Dress for Success has helped more than 850,000 women in over 20 countries.
The campaign has an initial goal of $30,000, but will feature many stretch goals. With the support of its backers, VienneMilano will offer many more designs, styles and colors; will manufacture the “basics” collection, more affordable for everyday use; will develop color-calibrated photography which reveals just how each piece and color contribute to every woman’s beauty, regardless of her skin tone; will publish a style guide; and so much more.
IndieGoGo Campaign: https://www.indiegogo.com/projects/viennemilano-luxury-hosiery#/
VienneMilano is the world’s first luxury hosiery brand dedicated to thigh-high stockings. VienneMilano was established in 2011 by Vienne Cheung, an Asian-American female entrepreneur, with the mission to reintroduce luxury hosiery to the USA. VienneMilano’s stockings are made in Italy using the best materials, and are distributed online via the brand’s website (viennemilano.com) and in selected premium retailers.
Questions about the VienneMilano Crowd Funding Campa?
Melanie Secaida, PR Manager