White Rabbit New York 2017
White Rabbit started out of a frustration with available underwear options. In a world where we care so much about what goes into our food, our bodies, our clothes, how is it that no one paid attention to how our underwear makes us feel?
The brand says it focuses relentlessly on finding the very best fabrics to create the most comfortable intimates.
“We spent over a year looking for the perfect materials for our first collection, and it was well worth it,” said Mariana Hernandez, the brand’s founder. “We use a luxuriously soft, breathable, rayon made from bamboo, which is more sustainable to grow than cotton.”
White Rabbit’s family-owned manufacturing partner has more than 100 years of experience in crafting lingerie.
“Of French heritage but based in Mexico City, they employ only women, offer good working conditions and pay fair wages. We know because we’ve seen it ourselves.” added Mariana.