3 Reasons Why Your Teensy Bikini Has That Hefty Price Tag
Before you sneer at the sight of another swimsuit’s price tag, understand the process of what it takes to get a bikini in front of your eyes.
I sell my bikinis first hand to customers all the time. Often, I host pop ups on the beach where I have my swimwear collections for sale. Recently, a customer stormed away in a humph shouting, “100 dollars for a swimsuit! You’ve got to be kidding me!” The suit I was selling had actually been marked down from $160.
People ask, “why the hefty price tag?” all the time. Once I explain it to them, the wheels in their heads spin, and they begin to understand.
1. Local Manufacturing
I design and manufacture everything locally in New York. When designers manufacture locally and don’t outsource to factories overseas, it drives the price of their garments up. Minimums are lower per item, but pricing is much higher since factories are generally smaller but paying local rents, taxes, and wages. These costs are folded into the prices they charge designers for their garments. Working with local factories allows designers to oversee manufacturing, minimize their production lines, and prevent their garments from ending up in a landfill.
When designers produce their items oversees, they too have incorporate high shipping costs into the pricing of their swimsuits.
2. High Quality and Sustainable Fabric
If you want a beautiful garment, you have to start with high quality, well-made materials. Swimsuit fabrics are a pretty penny since they are constructed to withstand chlorine, salt water, and the sun, yet still need to be soft and buttery to the touch. If you print your own fabrics, as I do, that drives costs even further up, since you have to work with printers whose specialty is swimwear textile printing.
When a designer chooses to work with sustainable fabrics that are constructed using recycled fibers, this too raises the price of the finished product.
3. The Covet Factor
Ok, I know you are raising your eyebrows about this one, but haven’t you ever paid more for a garment because of the beauty of the design or designer name attached to it? When garments are truly unique and beautiful, they are so because of the time and consideration that goes into their construction and design. More time spent on finessing fine details equates to more time spent working after hours to perfect the garment you have in your hands. If a swimsuit has metal findings, appliqués, crochet, or beading, those also impact cost.
At the end of the day, you get what you pay for. A swimsuit that feels good on your body, is made to last more than one season, and truly makes you feel confident is worth every last penny you pay for it.
Empress Bikini by AJOUR
About Laura Rosenbaum
Laura Rosenbaum is an illustrator and designer based in Brooklyn, NY. She is known for her cheeky, feminine illustration style and has created illustrations for various clients in the fashion, editorial, and commercial arena worldwide. She is the owner and designer of Novel Swim, a swimwear line featuring her signature prints for women who want to feel comfortable, confident, and chic in and out of the water. The collection is all made in the USA. View more of her work at laurarosenbaumillustration.com or novelswim.com.