à la mode intimates Adopts New Reward Program

a la mode intimates adapts to customers in the new media age

“Scan and you shall receive”

This should be the motto of a newly unveiled customer loyalty program at one local business. After 15 years, independent Annapolis lingerie boutique à la mode intimates has updated their rewards program to better reflect the needs of their demographic.

The new à la mode Rewards Program, administered via TapMango, is available as an application via smartphone/tablet or loyalty key tag with a scannable QR code. It gives users points for making a purchase, referring friends, attending in-store events, celebrating a birthday and offers instant notifications of new arrivals from a user’s favorite brands. Participants can track rewards and vouchers and access store information.

Rebecca Ulrich-Dodson, Corry Clark and Patti Platt of á la mode go over inventory lists

Above: Rebecca Ulrich-Dodson, Corry Clark and Patti Platt of á la mode go over inventory lists.

“Small businesses struggle to keep up with the cool tech features that chain retailers offer so easily,” said Patti Platt of à la mode. “We feel we can win the day when it comes to personalized customer service, but we realized our clients- baby boomers and millennials alike- are tech-engaged and want more. They use their phones to order and pay for coffee, schedule grocery deliveries and track spending. We needed to meet them where they are.”

Since 2003, à la mode intimates (1910 Towne Centre Blvd, Annapolis), an independent women-owned business, has provided bra fittings, an extensive range of bra sizes, from A to K cup and band sizes from 28 to 44, as well as sports and nursing bras.

For more information, see www.alamodeintimates.com

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