A Look at CURVENY Aug 2012

CURVENY photo featuring Claudette

With 255 brands, CURVENY promises to offer a huge selection of intimates and swimwear for buyers and press to cover from August 5 – 7, 2012.

The Lingerie Journal team has already made appointments with Eucalan, Claudette, Shell Belle Couture, Munki Munki and many more!

The show has also moved to a larger section of Jacob Javits – Hall 1E & 1D – for this edition. The news space “will allow room for all the new booths and give exhibitors more space to unwind in the expanded lounge area,” said the show organizers.

The dates coincide with the New York Swimwear market week and retailers will have the chance to see CURVE’s newly created CURVENY “one stop shop” featuring 72 Swimwear brands.

“Innovation is the perfect adjective used to describe the best the August 2012 New York and Las Vegas Shows: On one side, brands have worked very hard not only coming up with new designs, fabrics, and products, but also with immediate delivery programs and private label possibilities. On the other side retailers will discover 80 newcomers to the shows. To mention a few: Calvin Klein Swim, DO Paris (The new hot swimwear brand at the Bon Marche Paris), Ella Moss and Splendid (with their brand new lingerie Lines), It Figures (with its new revamped swimwear line), Paladini Italy (with its super elegant lingerie line), Vince Camuto (with its one of a kind Hollywood-feel swimwear line), and Nicole Miller shapewear knows how to make shapewear so classy,” said CURVE representatives.

After NY, Curve moves on to Las Vegas for its show there from August 21 – 23, 2012.

Both the New York and Las Vegas shows will feature networking events, seminars, parties, and runway fashion shows in order to give attendees a fully rounded experience. Among other events, attendees can RSVP online for: The Get Together Breakfast Seminar, held the first day of each show as a key debriefing meeting for retailers to have an overview of the show. The LELO seminar in New York will unveil a new product category that brings traffic and revenue to the store, The Yin and Yang of Lingerie: “How to increase revenues by expanding product selection and become a ‘Sensual Stylist.’ 

Both CURVENY & CURVELV will features fashion shows. The fashion shows will take place on Monday, August 6th  at 6 pm on site at the Javits Center in New York, and in Las Vegas  on Tuesday, August 21st at 7:30 pm at the Crazy Horse Theater located in the MGM Hotel.

For more information, please visit http://www.curvexpo.com/

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