Absolutely Lingerie Relaunches Huit
Huit is back!
Absolutely Lingerie’s founder, Souad Sinai, purchased the popular French brand at auction in May this year and relaunches with a new collection during January 2020’s Salon International de la Lingerie in Paris.
The deal brings back Huit’s design team and factory to stay true to the brand’s DNA and aesthetics. Souad adds her company’s 19 year experience in sales, distribution and brand development to the new acquisition.
One of the first things Souad is doing is reintroducing Huit’s best selling continuity styles as early as October 2019 in preparation for the official launch next year which also brings back swimwear to the brand’s stylish portfolio.
Distribution partners are being set up in Canada and Europe with an eye on making Huit available to customers worldwide.
“Huit is a special brand with a dedicated following,” said Souad. “The fit, aesthetics, lace, its energy – it’s special. We want to bring it back to what it was and grow Huit with our experience.” noted Souad.
“Designing everything from basics to fashion, I liked how the line has a French lingerie sensibility with not too much fuss or flash, which plays well for New York customers. I’m curious to see how it’ll be taken on in the near future.” said Cindy.
Learn More about Huit Lingerie
Established in France in 1968, Huit was designed to express personality through unique fashion-forward designs. Originally, the name Huit was chosen because of the “8” figure – put in a horizontal position, it represents the sign of infinity and symbolises the shape of a woman’s breasts. Huit’s French flare and Parisian style is captured through luxurious fabrics, exotic colours and intricate detailing across their lingerie and swimwear collections.