Addiction Nouvelle Lingerie Launches Douceur Travel Kits
Fans of the Douceur loungewear collection from Addiction Nouvelle Lingerie get easily hooked on the soft, breathable fabrics. They are impossible to leave behind, says CEO Souad Sinai, and now you never have to. With the introduction of the Douceur Travel Collection, these irresistible items can come along with you wherever you go.
The new travel kit includes a travel bag, sleeping mask, shawl, pillowcase and hairband. Each item is made from the same fabric as the loungewear collection and comes in coordinating colors including navy, black, white, blush, chocolate, oatmeal, denim blue and grey. Each item can be bought as part of the full kit or individually.
“So many people love the fabric and the softness and they have asked for blankets or sheets,” says Souad. “I thought about the travel kit because I wanted to expand beyond lingerie. We sell the collection to so many different spas and hotels, and I thought it would be the perfect accessory to the collection.”
The fabric is made from Lenzing Modal, which is made primarily from composted beech wood pulp. It’s also biodegradable and compostable, so wearing these luxurious fabrics is also good for the environment.
This Modal yarn is able to absorb and release moisture, which supports the body’s natural thermal regulation processes and makes it an ideal option for wear during any season. These pieces are lightweight enough to layer through cooler weather and breathable enough for warmer temperatures.
This versatility is great for traveling where you can run into drastic temperature changes in a relatively short time period. For the reason, Souad has been in talks to several airlines to offer a version of the travel kit to business class passengers. In addition, she hopes to add a seat cover to the collection. “There are so many germs on airplanes and I’m always looking for something that’s going to cover the seat,” she says.
Souad says that expanding the Douceur collection was a no brainer. The line sells so well because it appeals to women of all ages, shapes and styles. “It’s very simple, it’s timeless,” she says. “It’s that t-shirt that you can wear through every season. Once you touch it you just love it.”