Affinitas Launches “Everyday Women D-Serve” Campaign


Ever felt that a woman you know deserves to be recognized for the positive impact she’s had on your life? Whether she be your sister, mother, professor, flatmate, co-worker, or friend and the impact has been big or small, our friends over at Affinitas want to do something about it. So we are very excited to announce that the LA based brand has just launched the “Everyday Women D-Serve” campaign to encourage everyday women across the United States to indulge themselves in affordable luxury simply because they are worth it. Fans can nominate a woman in their life to be recognized and for the chance to win an American Express Gift Card in the amount of $3000, and an Affinitas or Parfait bra/panty set once a month for a full year. Making sure the nominator does not go unnoticed as well, Affinitas is also giving a $500 AMEX Gift Card for sharing the winning nominee’s story.

“We know how easy it is to bypass life’s little luxuries when you’re busy and on-the-go handling your everyday life – and we want to change that. We hope through this contest to not only shed a spotlight on everyday women across America, but to introduce them to a world of affordable luxury they can access and truly deserve!”- Affinitas Marketing Coordinator Carrie Lam.

Fans can enter by submitting their nomination at by June 30th, 2013. After much debate and discussion, Affinitas will choose the Top 20 entries and then turn to the fans for help. Stories will enter the public voting rounds from July 22nd through November 4th in order to narrow the finalists down to three. From this point, Everyday Women D-Serve Guest Judges, and Fashion Writer & Stylist Samantha Lim, will band together to decide the Final Grand Prize duo.

Both the winning nominee and nominator will be announced on Friday, November 22nd. So what are you waiting for? Visit for more information on the contest and for your opportunity to do something wonderful for the person who impacted your life.

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