Agent Provocateur’s New Boutique

Agent Provocateur’s New Boutique

Agent Provocateur’s new boutique will feature its Main collection, Classics, Bridal, Swim, Hosiery and Accessories.

by Pat Sonti, Vice President / COO of Couture & Prêt Ltd. Photos provided by Agent Provocateur

It is mid-Summer 2015 at the beautiful and spacious “The Mall” at Short Hills, New Jersey. The highly prestigious British luxury lingerie brand, Agent Provocateur opens their latest boutique in The Mall, marking its ninetieth retail store location in the US. Situated in the great ambience of The Mall, the elegant new boutique is located at the lower-level in the popular high-end luxury shopping mall located just off from Route 24 (near John F. Kennedy Parkway).

Agent Provocateur’s stylish new boutique will feature its Main collection, Classics, Bridal, Swim, Hosiery and Accessories. All of Agent Provocateur’s products and accessories are beautifully made using European luxury fabrics and French laces such as Leavers Lace and French Chantilly, and Chinese silk with special hand finishing for nightwear.

Agent Provocateur’s New Boutique

At 92 square meters (nearly 1000 square feet), the well-designed new boutique will be a luxurious boudoir inspired emporium featuring built-in lingerie displays finished with classic baby pink and black color ways, and grey and black lace carpets. Display fixtures are 70s inspired with materials of black beveled glass, mirror, brass and lacquer, all adding a rich and warm art deco feel. The warm, friendly and well-trained sales staff, will wear the iconic pink house coats designed by British designer Vivienne Westwood.

Agent Provocateur’s new FW15 collection will be launching on August 3, 2015 and followed by the campaign images on September 7, 2015.

Agent Provocateur was founded in 1994 by Vivienne Westwood’s son Joe Corre and Serena Rees, who opened its first boutique in Soho, London. Since that time, Agent Provocateur has become an iconic, globally recognized brand under the creative direction of Sarah Shotton, breaking new grounds with every collection and setting the standard in the world of lingerie. Known for its exquisite fabrics, impeccable fit, and meticulous craftsmanship, Agent Provocateur is also beloved for its irreverence and playfulness that at once celebrates and empowers women.

Contact Details

Agent Provocateur – New Jersey
1200 Morris Turnpike
Short Hills NJ 07078
United States


1. Agent Provocateur, U.S.A.
2. Agent Provocateur, U.K.

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