AJOUR FW18/19 Lingerie Collection
The AJOUR FW18/19 collection features styles like Alicia, pictured above.
Let’s shatter the glass ceiling together with brands like Ajour that seek to empower and embrace all women! Featuring beautiful art direction and inspiring photos and lingerie styles, Ajour has just released its Fall/Winter look book for 2018-2019. Ajour’s extensive offerings for fall/winter includes padded bra styles, lace cups bras, full coverage bras, babydolls, bodysuits and more.
Above: Jodie lingerie set.
The lingerie brand duo explains their process on shooting the iconic cover shot featuring a shattered glass background, “We wanted to show that we are breaking stereotypes, proving that every woman is unique no matter if she is slender or curvy!”
Above: Nicole lingerie set.
This European lingerie brand is led by husband and wife team, Tetiana and Vitaly Novitsky.
Each style in this collection is purposefully given a woman’s name important to the founders. “This collection is designed to depict and uncover a woman’s natural beauty,” say the AJOUR’s founders. “These are the names of strong women, who have experienced a lot until they have received recognition. We want our lingerie to have give women ‘support’ and help her to achieve her goals”. Confidence comes from within and with these well-made intimates supporting and flattering your curves all day, any woman would feel ready to take over the world!
AJOUR FW18: Ready to indulge?
Above and below: two more looks from the Alicia range.
One of our favorite styles from the Ajour AW18-19 collection is the gorgeous Alicia style. Using a decadent Belgian chocolate color, the Alicia is both on trend and traditional. Tetiana and Vitaly explain, “We wanted to show the combination of classic and modern which suits both a young girl, as modeled on the look book cover, and a woman who already knows what she wants”.
Chocolate is a wonderful color for intimates as it is both luxurious, special and neutral enough for everyday wear. Alicia is available in multiple cup-shapes; demi, plunge and balconette. Alicia also comes with a matching thong and panty option.
“…the lace textile used for the Brie (pictured above) ‘changes color in different light, like a women’s eyes.'” Talk about a customized look!
Fall/Winter is often considered the most exciting season in lingerie. The silhouettes are more daring and the fabrics are far more upscale than the designs seen in the warmer seasons. Lace is a major trend for the fall/winter season and Ajour incorporates this iconic lingerie fabric into several of its key looks for the season including the Brie (pictured above), the Melanie and the Patricia sets. The lace used for the Brie style is extraordinary and inspired the designers the minute they saw it. Ajour explains that the lace textile used for the Brie “changes color in different light, like a women’s eyes, which can also change color with different moods. On each woman it will look different and unique”.
Cut by Light
The fours looks of the Melanie style (pictured above) are also spotlighted by the designers for “combining flat laser perforation of flower motifs. Melanie is daring, revealing, emancipated. This line underlines the wearer’s femininity”. Patricia is a TLJ favorite for its sexy black eyelash lace. This dramatic style comes with a bodysuit, babydoll, robe and floor length gown. All four styles are showstoppers and flatter most silhouettes.
AJOUR Designs Spring Eternally
Above: Angelina set.
Spring may not have sprung but Ajour still masterfully includes floral motifs in its designs for the fall/winter season.
The luxury lingerie brand explains, “Flower motifs will be always present in Ajour lines, as we see a woman like a flower: tender, sensitive, gentle. She always has to flourish.”
Above: the Marion lingerie set features sophisticated emerald lace.
Marion, Cameron and Brie all feature fresh floral details in their delicate designs. Cameron’s gentle mint colored style that features ivory lace flower appliqué accents on both the bra and bikini panty.
The inclusion of both mint and emerald provide a great alternative option for the holiday season! Many customers look for something unique for the season and the Cameron and Marion provide a breath of fresh air for those looking for something not red or black.
Experience the AJOUR FW1819 collection in person
Ajour can be found attending the world’s leading tradeshow including Mare di Moda in Cannes, Interfiliere and Mode City in Paris, CURVENEWYORK and Altitude Intimates in the USA! Please contact AJOUR to schedule your appointment for the trade show nearest you!