Ajour Loungewear Collection 2018
Above: Francesca Long Sleeve Top and Pants in black.
“These delicates are incredibly lux and share inspiration from the high-fashion runways of Paris, London and Milan.”
Shopping for sleepwear isn’t always so dreamy. Loungewear can sometimes fall into the trap of valuing comfort over design and style, leaving shoppers to feel that they have to choose between ultra-sexy uncomfortable nighties or unflattering but comfortable sweats.
But it’s, 2017, there should be plenty of middle ground, right? Right! Say, ‘hello!” to the beautiful new Ajour loungewear collection. Based of out of Europe, Ajour has succeeded in creating a loungewear collection for 2018 that is not only comfortable, but is also incredibly well-made and stylish.
Above: Francesca Long Sleeve Top and Pants in Ash Rose.
These delicates are incredibly lux and share inspiration from the high-fashion runways of Paris, London and Milan. One of the biggest trends we saw at fashion week was a focus on texture and feminine shapes. Beautiful laces, velvet-inspired fabrics and rock-n-roll inspired faux fur styles make this collection fun to wear and on trend.
Above: Giselle Bedjacket.
“Pair the Giselle bed jacket with a solid camisole, jeans and boots for an effortless boho-chic look.”
The Giselle brings the bed jacket into the 21st century with its fluffy texture and chic color-ways of grey and pink. These pieces are carefree and chic and provide a great way to integrate your loungewear into your ready-to-wear closet. Pair the grey Giselle bed jacket with a solid camisole, jeans and boots for an effortless boho-chic look. The Giselle is easy to fit and is available in sizes S, M, L, XL, XXL.
Above: Francesa Sheer Lace Robe.
Looking for something more classic? Try the lacey Francesca style! As they say, there’s no such thing as too much black lingerie and I think the same can be said about sleepwear and loungewear. Francesca is an elegant lady with standout pieces like the peek-a-boo sheer lace robe, the luxurious lounge dress and a plunging chemise.
Above: Francesca Tank Top and Lace Shorts.
These styles use beautiful French lace detailing that make these garments feel indulgent and feminine; perfect for a romantic evening of sitting by the fire. Looking to lighten up? No worries, The Francesca style is also available in gorgeous ash rose hue.
Above: Undina Tank Top and Shorts.
Another stand-out from the Ajour 2018 loungewear collection is the playful Undina collection. With Italian sourced fabrics, these two pajama styles are flirty and cozy. Masterfully mixing prints, (polka dots and florals to be exact), the Undina is available as a tank top and shorts set or as a long sleeve top and pants set. This allows the style to work for either season and caters to customers who strongly prefer one length to the other.
Above: Undina Long Sleeve Top and pants.
Pajamas sets are always a great idea for gifting, regardless of the occasion, and provide a profitable investment for retail buying. Need another reason to check the Undina? Well, it has an amazing size range of S, M, L, XL, XXL, and XXXL making this style inclusive to almost all sizes! Body Postivity is definitely #trending but Ajour is authentic in its dedication to make all women feel beautiful in their designs!
Above: Lucretia Tank Top and Shorts.
“Many retailers and lingerie lovers are very excited by this buzz-worthy Ukrainian delicates brand…”
Looking to zen-out before bedtime? Aromatherapy always recommends Lavender for its soothing and relaxation inducing qualities. A bedtime essential, this beautiful flowering plant is also known for its lavish purple hue which, coincidentally, inspired the sweet Lucretia style from Ajour. Available as a knee-length chemise, velvety robe, and two pajama sets, these darling delicates with have you drifting off to dreamland in the softest fabrics sourced from France!
Ajour Loungewear Styles for All!
Above: Francesca Lounge Dress.
These styles from the 2018 collection manage to combine new trends with timeless elegance. Ajour has worked tirelessly to make this loungewear collection have something for everyone while still being true to the brand’s aesthetic and vision. Ajour also believes in beautiful loungewear for all shapes and released this collection in a wide variety of sizes so that no woman feels left out!
Above: Giselle Bedjacket.
This is great news for retailers who cater to both sides of the size spectrum. Many retailers and lingerie lovers are very excited by this buzzworthy Ukrainian delicates brand. With its flattering and trend-conscious designs, European sourced fabrics and large size range. Please stay tuned as The Lingerie Journal will be reviewing these delicates in person in our upcoming Ajour Loungewear review later this fall!