Ali Cudby Launches Online Bra Fit Certification Program
“The best assurance of a profitable return to any Lingerie business is to be consistently trained in the art of bra fitting,” – Ellen Lewis
Ali Cudby, author of the bestselling book, “Busted! The Fab Foundations Guide to Bras That Fit, Flatter and Feel Fantastic” has launched the FabFit Academy, a comprehensive, online certification course in bra fitting.
The course begins with some free videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors, from retailers and manufacturers to bloggers and sales reps.
“The best assurance of a profitable return to any Lingerie business is to be consistently trained in the art of bra fitting,” says Lingerie Briefs publisher, Ellen Lewis. By outsourcing a repetitive and time consuming task, business owners and managers gain free time to focus on growth.
The FabFit Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.
“Studies still show that 70-85% of women are wearing bras that fit incorrectly, and it’s time to change those numbers once and for all,” says Cudby.
In America alone, bras account for nearly half the $14 billion annual lingerie market. “In other words,” says Cudby, “women are spending almost six billion dollars each year on garments that cause physical ill effects ranging from aches and pains to sagging, stretch marks and worse.”
Cudby also discovered a connection between the way a woman feels in her bra and how she feels in her body. “Again and again, the stories are the same, and a dingle comment from a well-meaning parent, friend or significant other can affect a woman’s self-image.”
The FabFit Academy will be delivered online and will consist of weekly modules, Q&A phone calls and a final exam graded by industry experts.