Amoena Spring/Summer 2018
Amoena, a trendsetter in post-mastectomy bras, keeps asserting its long-time leadership this season, releasing their new collection and breaking the stereotype of boring mastectomy bras, making the pieces interesting and trendy. For their Spring/Summer looks, Amoena aimed for a fresh and hip atmosphere, inspired by Hollywood and working along with color and texture tends of the world’s top fashion houses.
Enticing women of all shapes and sizes, the new collection pleases whether the clients are specifically after pocketed lingerie or not. The limited collections presented each season by the brand are highly anticipated by consumers, year after year, adding style and color to any woman’s daily wardrobe and showing that mastectomy bras can be not only fashionable but also follow trends that are shown on high fashion. As Amoena keeps growing, the designs keep getting more stylish, pleasing the customers.
“The public’s impression tends to be that established mastectomy bra manufacturers are old-fashioned” says Amoena senior designer Melanie Zimmer.
“But our aesthetic has evolved right along with mainstream fashion design”
For the SS18 collection, brand-new lace plunge bras bring sensuality and comfort to the wearer – like on the Melody wire-free soft bra. Delicate prints and dramatic embellishments are also present throughout the lingerie range.