Anita Movement 130 Launch

Anita Movement 130 Launch

To kick-off the Movement 130 campaign, the initial 13 members will be introduced this month in New York.

“The women of the Movement 130 are diverse, relatable and most of all unique.” – Joy Haizen, Managing Director of Anita USA.

Ask anyone involved in intimates, running a lingerie business is tough work. Staying in business is even tougher. That’s why when an intimate apparel brand like Anita rings in 130 years, you take notice.

This year, the family-owned Anita marks its 130th anniversary with the launch of its new “Movement 130” campaign to celebrate the uniqueness of its customers world-wide.

Movement 130 will feature 130 women which represent all segments of the Anita brand portfolio, which include Anita Active, Anita Maternity, Anita Care, Anita Comfort & Rosa Faia.

These compelling women will share a glimpse of their unique lives at work, at home and at play. They will be showcased in photos & videos on Anita’s website, blogs, social media & industry press throughout this year.

Anita Movement 130 Launch

Christina Hammer, four-time world champion boxer and Anita Active brand ambassador is Movement 130’s first featured member.

“The Anita sports bras are more than fashion, it is a statement: I am a strong sexy woman!” – Christina Hammer.

To kick-off the campaign the initial 13 members will be introduced this month in New York. During the CurvExpo time period, Anita hosts an intimate soiree to launch the Movement 130 social media campaign to media outlets.

Christina Hammer, four-time world champion boxer and Anita Active brand ambassador is Movement 130’s first featured member.

“The Anita sports bras are more than fashion, it is a statement: I am a strong sexy woman! Every woman can be strong and also be sexy!” says Hammer. “I am humbled and proud to be a part of the Movement 130 alongside these incredible women celebrating their individual uniqueness and the legacy of the Anita brand. The care and attention they devote to their products really shows in their impeccable design and detail. Anita and I make a great team!”

Joy Haizen, Managing Director of Anita USA adds, “We realize we couldn’t have reached this anniversary milestone without the continuous support & commitment from our retailing community.”

Haizen added, “The women of the Movement 130 are diverse, relatable and most of all unique. Our passion is to provide women with high quality, fashionable, functional intimate apparel in all facets of their lives. Anita loves the unique in you, so why not show it!”

Learn More about the Anita Movement 130 Launch

Contact: Kyra Diaz
Email: Kyra.Diaz@anita.net
Anita Website: http://www.anita.com/
Anita USA: http://www.anita.com/en_us

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