Anna Maria Scarf Collection
More recently, we’ve become fans of her latest endeavor – silk scarves.
Anna’s scarves were featured at trunk shows at Henri Bendel here in New York City this past December and most recently in early January of 2011 and sold phenomenally well according to Anna.
She keeps up with her customers on Facebook and more than a few of them have taken to sending her photographs of her scarves from their travels. Others have sent her pics of themselves wearing her scarves during special events like birthdays. I think that says something very special not only of her product but of Anna herself.
Anna has even added videos to illustrate how versatile her scarves are. With a twist of wrist she instantly styles the scarf into an ascot, a tie, a shawl, a bolero, and then into a halter top. If you keep watching she then changes the styling into a vest and then a dress.
Retailers should take note of her video and how easily they can promote the scarves with a little demonstration. Showing a customer the versatility of a product right in front of them really helps close the sale.
In our opinion, Anna is doing a beautiful job of not only promoting her product, but really making an honest and real connection with her customers (retail and wholesale).
For details on her collections and scarves, visit: http://www.annamarialabianca.com/