Ariela & Associates International Buys Curvy Couture

Curvy Couture Partners with The B Word for NY Fashion Week

“I am looking forward to a new future for Curvy Couture as [Ariela & Associates International] takes this much-loved brand to the next level,” Dora Lau, Curvy Couture founder.

Ariela & Associates International LLC (AAI) founder Ariela Esquenazi announced her company’s purchase of the full figure lingerie brand, Curvy Couture. The purchase by AAI ensures Curvy Couture continues to be women owned.

“This is a new era for women in business and I am thrilled that Curvy Couture will continue to be women owned,” said Esquenazi. “It has been an absolute pleasure to work with the accomplished Dora Lau, founder of Curvy Couture, and the talented Evora Russell. I look forward to what the future holds, driven by our varied and unique core competencies and shared vision of empowering curvy women with confidence and style.”

Luis Paredes with Curvy Couture's founder, Dora Lau at CURVENEWYORK

Above: Luis Paredes with Curvy Couture’s founder, Dora Lau at CURVENEWYORK.

Dora Lau, Curvy Couture and Dora L. International founder and this year’s HUG Awards recipient continue to lead the design vision of Curvy Couture, working closely with Esquenazi.

Evora Griffith Russell, who has been a part of the Dora L. International team for the past 17-years and a vital force in the founding and growth of the Curvy Couture brand, will join AAI as VP of Sales & Marketing for Curvy Couture. Joining Russell will be several members of the Curvy Couture marketing team.

“Curvy Couture was created for the woman that knows she deserves intimates that are beautiful, comfortable, sophisticated, and supportive. Wearing a Curvy Couture bra makes you feel sexy and confident, knowing that you look your best. I am looking forward to a new future for Curvy Couture as AAI takes this much-loved brand to the next level,” says Lau.


Ariela & Associates International LLC (AAI) was founded 26 years ago by Ariela Esquenazi with the idea to provide women with fashionably sexy lingerie that provides figure solutions at great prices- a guiltless pleasure! AAI is one of the largest privately held lingerie companies in the country, selling over 60 million garments a year under numerous national brands. The company is known for its tradition of values forged from a core of integrity, quality and excellence in service.

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