Art of Lingerie: ILS Edition
“I really enjoyed rendering the shiny latex on Fetisso’s kinky getup” – Laura Rosenbaum
One of the few runway shows you’ll find a real mix of what the Intimate Apparel Industry offers is in Las Vegas twice a year at the International Lingerie Show (ILS). It’s here that lingerie and costume brands come together for one of the most exciting and eclectic fashion shows for buyers.
“What makes the [ILS] fashion show special isn’t the sheer number of attendees — about 2,500 per show — it’s how excited and engaged the buyers get.” -Luis Paredes
Since 1998, the creative team at Specialty Trade Shows, producers of ILS, along with the Lenz Agency, create this bi-annual fashion show to showcase some of the exhibiting brands. About 50 brands participate at each show.
Buyer engagement is HUGE at the ILS Fashion show with the majority of store owners that attend the trade show sitting down for the hour-long+ runway show.
What makes the fashion show special isn’t the sheer number of attendees — about 2,500 per show — it’s how excited and engaged the buyers get. They all clutch at the show’s program and their eyes are locked on the variety of looks coming down the runway from teddies to latex body suits. And when some of the 50+ models toss out giveaways there’s always a huge rush at the stage.
“Rago’s collection of sultry shapewear reminded me of classic looks embodied by voluptuous, Old Hollywood icon Sofia Loren.” – Laura Rosenbaum
We’ve attended the ILS Fashion Show since our publication’s launch and have seen some great brands participate. And each year, ILS adds a new flair to the runway show. Last year, we were enthralled by a lingerie model executing acrobatics on suspended aerial fabrics.
“The Baci French Maid outfit is also spectacularly fun and cheeky.” – Laura Rosenbaum
We asked Jeff Yunis, Specialty Trade Shows president, what we can expect for the March show and he slyly stated, “Sorry…that will be a surprise.”
To get our readers interested and exciting about the upcoming ILS Show, we asked illustrator Laura Rosenbaum to interpret some of the looks we saw at the Fashion Show for this edition of the Art of Lingerie.
She picked six brands to illustrate: Rago Shapewear, Hauty, Baci, Fetisso Latex, Pink Lipstick and Deja Soleil Swim. And in the next few paragraphs we learn a little bit about what inspired her to create these amazing images!
(For any brands reading this and interested in participating in the ILS Fashion Show, please contact Michael Moreira for details at: 305.598.7019 or email@example.com.)
Q&A with Laura Rosenbaum
“The tiers of tears and lace on Hauty’s onesie befit the clawing appetites of a real Sex Kitten. (I added the ears and tail for added kink)” – Laura Rosenbaum
What is your favorite look – or looks – from the brands you’ve illustrated?
It’s so hard to choose, because all of the designs are killer, but my eyes popped when I saw the couture quality of the Hauty one piece. The Baci French Maid outfit is also spectacularly fun and cheeky. Though I’m not a latex girl, I’ll admit, I really enjoyed rendering the shiny latex on Fetisso’s kinky getup.
We’d love to get some insights into your illustrations’ titles! Some are pretty self-explanatory, but others seem to have inspired you in a more subtle way, could you walk us through that?
In the cases of Baci (French Maid) and Fetisso (Red Siren), I was directly referring to the shape and colors of the garments. Rago’s collection of sultry shapewear reminded me of classic looks embodied by voluptuous, Old Hollywood icon Sofia Loren. The tiers of tears and lace on Hauty’s onesie befit the clawing appetites of a real Sex Kitten (I added the ears and tail for added kink). Pink Lipstick’s “Sporty Spice” look is, as you might have guessed, inspired by a member from the Spice Girls. They were one of my favorite pop groups when I was a kid. It’s a girl power look that is one part sporty and two parts sexy. Last but not least, Deja Soleil’s super strappy bikini made me think of generations of Bond film bombshell vixens. This outfit should definitely make it into 007’s next steamy pool scene.
Staying on the subject on the titles, taking a quick look one might think these are computer-generated typefaces, but they’re not are they? You’ve taken the time to hand-craft the lettering. Could you tell us a little bit about how you work with type on your pieces?
Absolutely! When I create this type of lettering for logos or illustration copy, I draw it by hand in watercolor. This medium gives the type nuance and texture. Once the paintings are dry, I import the scanned paintings into Photoshop where I give the hand rendered fonts added depth and color variation.
“Pink Lipstick’s “Sporty Spice” look is, as you might have guessed, inspired by a member from the Spice Girls.” – Laura Rosenbaum
Was creating these artistic pieces a little different from some of the other brand’s you’ve worked on? If so, how?
For my previous pieces, I staged multiple models against theme backgrounds to tell a visual story about the brand. This time around, I really wanted to focus on looks from multiple designers, so I drew single models on white backgrounds. These illustrations are all about the lingerie and and less about the environment surrounding the models. Instead of using a backdrop, I used the models’ poses and accessories to help accentuate the personality of the garments. From a technical standpoint, I also used pencils and watercolors for this feature instead of pen and digital inks.
Learn more about Laura Rosenbaum
Laura Rosenbaum is an illustrator and designer living in Brooklyn, NY. She uses ink and digital media to create illustrations that are at once girlish, witty, and provocative. Laura’s clients include GLAMOUR Spain, NYLON JAPAN, Naki Lingerie & Swimwear, KnollTextiles, Magazzini del Sale Womenswear, Miss Jessie’s Haircare, the NYC Department of Education, and more.