Australian eBoutique Mimi De Luxe Launches

an image of the Mimi De Luxe eBoutique home page

Described as a “destination for fashion conscious, sexually confident woman” recently launched its eBoutique in Australia.

“Mimi De Luxe is a one-stop shop for designer sex toys, high-end luxury lingerie and designer perfumes. Think of it as a cross between net-a-porter and David Jones, only sexier. You won’t find anything tacky in this glamorous new online boutique for women!” said the company.

The store stocks lingerie brands such as Fleur of England and Sally Jones, which is handmade in Australia. Designer perfumes from Dolce & Gabanna, Gucci, YSL, Jimmy Choo, Vera Wang, Stella McCartney, Agent Provocateur, Juicy Couture and Versace. Chic sex toys from Lelo, Nomi Tang, Incoqnito, We-Vibe and Je Joue. Mimi De Luxe also carries the first organic lubricant, Yes Organics.

Founder, Elle Black, believes Australian women will embrace the concept. “I’m a lover of quality and style and I believe a lot of women in Australia are too,” she explains. “I want my store to be a pleasurable experience for the customer, from start to finish. Until now, adult stores tended to focus on men as the end customer. I believe a lot of women will appreciate our selection of high quality, sensual products, offered in one discrete place.”

Elle also noted that Mimi De Luxe offers free next day delivery on orders over $50 and a 15% discount voucher code if an item is out stock.

To learn more, visit their site at

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