Ayten Gasson AW11
Ayten Gasson’s new AW11 collection arrives in stores this August with new offerings and new twists on the collection’s familiar key pieces including the “devastatingly playful peek-a-boo skirted knicker, the silk teddy, and the open-backed kimono. In line with the label’s findings, the new collection also introduces a wider range of luxury nightwear-influenced pieces such as sleep bras, bed jackets and nightdresses to ensure overnight beauty and comfort. Ranges: Isabel, Beatrice, Claudine, Alexandra and Annabel run the gamut of boudoir fashion offering flirty, feminine, classic and seductive styling.”
“Our customers wanted to see more of styles like the teddy in our ranges. We also found that our sleep bra and similar styles appealed to a wider range of age groups. We have worked alongside our customers’ wishes and developed a luxury nightwear influenced style, still working with UK manufacturers and sourcing lace and trims from the old lace mills in Nottingham,” said Ayten Mustafa who founded the Ayten Gasson label in 2005.
The new collection was inspired by a vintage handmade purse given to the designer by a close friend and “is reminiscent of the art deco era, and is presented in a color palette of oyster, black, plum, pale peach and coral. Innovative and decorative seaming is used with ribbon trims, lace and silk satin cut on the bias. The full range of tantalizing pieces for AW11 includes bed jackets, bias-cut camisoles, teddies, nightdresses, knickers and soft bras – all produced with beautiful, often hand-crafted vintage trims which are used to embellish the stunning silk silhouettes.”
Underwear designed with the pulse-quickening factor is a given with Ayten Gasson Traditionalists will also savour the best vintage lace trims which have been sourced from the old lace mills in Nottingham to highlight the incredible skills which the area was once famous for. Playful types will love the peek-a-boo cut-outs and open backed knicker. The romantics will enjoy the feel of the finest luxury silks, and the eco-conscious will welcome the cruelty-free limited edition Eco Lingerie range which launches on Monday 20th June.
The UK-based label is known for its support of the few remaining underwear factories in the UK. In addition to the Nottingham lace, new English lace is sourced from companies based in the UK to support the few people still manufacturing.