Baci inks deal with Avelli, Inc. for Partnership in the Largest Market in the World

Baci Lingerie, the newest and hottest brand of sexy lingerie, and Avelli Inc., an industry leader on brand management and strategy, announced today a strategic partnership to introduce the revolutionary lingerie brand to the US market.

In the heart of the Miami Design District, home to some of the world’s leading designers, and soon to be home to the first Baci Lingerie showroom (Flagship store of 4,400 square feet, opening at the end of 2010) in the U.S., Avelli Inc., CEO Randy Hughes, and Baci Lingerie, Chief Operating Office, Robert Rosen, agreed to a partnership that will enable the two companies to successfully introduce Baci Lingerie to the U.S. market.

Baci Lingerie’s concept and philosophy of delivering the lowest possible pricing in the world for their well designed high quality lingerie blends perfectly with Avelli’s 11 years of creative thinking and developments in brand building and practice.

“We had four serious offers in the U.S., including one highly attractive offer from the largest distributing company in the adult market with headquarters in New Jersey,” said Rosen. After long hours of discussions and negotiations Baci Lingerie finally decided to choose the strategically best partner to accomplish their main goal to become Number One in the U.S. market said the company.

“Baci lingerie is pleased to partner with Avelli Inc., whose visionary commitment to the brand will ensure that all goals and requirements that Baci Lingerie has set out to change the industry will be accomplished,” said Rosen. “With 11 years of brand development and management, Avelli was the perfect match for Baci Lingerie to ensure a win, win situation for everyone. A win for the stores who get the most beautiful products for the best price, and a win for the customer who gets high quality lingerie at an affordable price. Baci Lingerie was seeking a partner who not only has the logistical capabilities to distribute all of our brands products but also who shares our creative understanding of building a brand,” commented Rosen.

“Our concept and philosophy of delivering Affordable Luxury is a promise that Baci Lingerie was founded upon and keeping that promise means finding a partner who understands the Baci Lingerie brand and will ensure that promise is delivered.” – Robert Rosen.

“We are thrilled to be able to have such an amazing opportunity and be part of this revolutionary brand that will definitely redefine the industry,” said Hughes. “Our team has the knowledge, creativity and motivation to cover the whole approach to managing Baci Lingerie and to achieve our common goal of becoming the Market Leader in the U.S.”

Both companies first order of business will be arranging the shipment of 5,000 of Baci Lingerie magnificent Collection Books, valued at $500,000, to all of our customers who pre-registered at the International Lingerie Show and to those who have requested a Collection Book through info@baci-lingerie.com. Collection Books will be sent out in the next week or two and the First Collection of Baci Lingerie will be ready for delivery shortly thereafter with all pre-orders welcomed.

Internetmarketing-Miami, LLC, holder of the exclusive rights, of Baci Lingerie is a privately held company, headquartered in Miami, Florida.

For details on the Baci Lingerie collection, please visit: baci-lingerie.com

About Avelli, Inc.

For over 11 years, Avelli, Inc. has been committed to the development of creative and content driven products that enhance the lives of consumers. With a family-centric philosophy at its core, the company is focused on brand development that increases brand value equity for consumers and long-term sales potential for retailers. As a leading brand management company in the intimate space, Avelli, Inc. has launched such brands as Lover’s Choice®, OPHORIA™ Fine Bedroom Toys, Cupidology™, Comfortnöw™ Labs., and a host of private-label brands. With its head office in Burlington, ON and the expansion of its product design and marketing division to Boulder, CO this summer, the company continues to grow and thrive; driven by passion and commitment.

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