Baci Lingerie Donates Over 5000 Bras to Non-Profit Free The Girls
“We are committed to raising awareness about human rights, and we encourage others to do what they can.” – Alicia Sinclair, Baci.
Baci Lingerie donates over 5,000 bras to victims of sex trafficking in Africa. The exact donation for 5077 brand new bras of various styles – a total retail value of over $55,000 – assists the non-profit organization Free The Girls.
“Sex trafficking is a devastating reality in places such as Mozambique,” says Baci Lingerie Director of Sales and Operations Alicia Sinclair. “It affects not only women, but their children and their families, as well. We are committed to raising awareness about human rights, and we encourage others to do what they can. Together, we can affect change which will criminalize sex trafficking in all nations.”
Free The Girls provides an opportunity for women rescued from sex trafficking to earn a living selling second-hand clothing, while going to school, getting healthy, and caring for their families. Launched in August 2010, the organization has collected over 130,000 gently used bras from women all over the world. In Spring 2011, working alongside its first safe house partner, Project Purpose, Free The Girls launched a successful pilot program in Mozambique, Africa.
In February 2012, Free The Girls was featured in a 3-part series on CNN’s Freedom Project, called “Mozambique or Bust.” As a result of the broadcast and resulting international support, the organization has shipped 32,000 bras to Mozambique in July 2012. Since then, Free The Girls has been able to replicate the results of the pilot program and add more women to the program.
This year, Free The Girls will be expanding their outreach by introducing pilot programs in Kenya, Uganda, El Salvador, and Mexico. A follow-up documentary by CNN, showcasing the success of the Free The Girls program, aired in February 2013.
More information about the Free The Girls organization and its work, visit http://FreeTheGirls.org.
Baci Lingerie owner Frank Koretsky says, “Organizations such as Free The Girls are essential to women’s rights and to a humane and cruelty free planet. We’re humbled Free The Girls has accepted our donation, and urge everyone to help in whatever way they can.”
Donating to Free The Girls is the most recent example of Baci Lingerie’s commitment to philanthropy, social consciousness, and charitable outreach. Baci donated over $15,000 worth of bras to victims of the Oklahoma tornadoes earlier this year; Baci Lingerie also raised over $8,000 for the Eileen Stein Jacoby Fund for breast cancer at Baci’s second semiannual charity dinner in April. In addition, Baci participated in the 2013 Revlon Run/Walk to raise awareness and funds for cancer research and treatment.
Baci’s international partners work harmoniously to streamline philanthropic endeavors and global vision. The synchronized network carries the Baci brand and philosophy to all territories simultaneously, allowing Baci to embrace and encourage the beauty of women throughout the world.
Free the Girls regularly seeks donations. The organization provides information and printable materials on how to coordinate efforts to collect new or like-new bras. Listings for upcoming bra collection drives are also listed at the Free The Girls’ site. For more information, visit the Free The Girls site, or contact Melissa Watson at Melissa@FreeTheGirls.org.
About Baci Lingerie
Baci Lingerie, which derives its name from the Italian word “kiss,” is a celebration of women. Baci’s exquisite lingerie officially debuted to the public in 2010 at the International Lingerie Show in Las Vegas, Nevada. The fine fabrics and flattering styles complimented every woman, enhancing her innate and unique sex appeal. The brand continues to evolve with new collections and designs, including its Diva line, which encourages women of all shapes and sizes to embrace their sexy side. Baci’s international partners work harmoniously to streamline trends, fashion, and concepts, while carrying the brand and philosophy to women of all walks of life. Baci is the brand to wear, featuring something for everyone and every occasion. Made by women, for women, Baci promotes healthy sexual confidence and “Celebrates Every Woman!” For more information, visit www.Baci.com.
About Free the Girls
Currently 27 million men, women and children are being held as slaves around the world—more today than in any other time in history. 80% of those slaves are women and girls. There are a number of amazing organizations that are helping to rescue these women out of a life of prostitution, but what happens after they are rescued? By partnering with safe houses and after-care facilities, we provide an opportunity for women rescued from sex trafficking to earn a living selling second-hand clothing while going to school, getting healthy, and caring for their families. The women in our program receive their starting inventory as a donation, and are then able to buy additional inventory from Free The Girls for below wholesale value to help maintain their competitive edge in the marketplace. Free The Girls launched in August 2010, and to date we’ve collected over 130,000 gently used bras from women all over the world. In Spring 2011, working alongside our first safe house partner, Project Purpose, we launched a pilot program in Mozambique, Africa. The results of the pilot program were very promising—the women made 3-5x minimum wage selling bras. In February 2012, Free The Girls was featured in a 3-part series on CNN’s Freedom Project. The response was amazing, with an outpouring of support from all over the world! For more information, visit http://FreeTheGirls.org.