Beija Flor AW16
“We believe that your cup size doesn’t dictate the trends you are interested in nor the look you want to present.” – Beija Flor.
Beija Flor is a new brand with heritage. Aura Lingerie, a design and manufacturing supply operation with a long history in the industry is the parent company. With over 30 years experience behind them the daughters of the founders have created a new brand and a new chapter in the Aura story.
Knowledge of the wider fashion industry revealed a space in the market for a lingerie brand offering a cleaner, less excessive and more modern look that fits the zeitgeist in lifestyle and outerwear. The Beija Flor customer is looking for a lingerie brand that supports her but also reflects her personal style.
“The Beija Flor customer is looking for a lingerie brand that supports her but also reflects her personal style.”
Research proved that cup size didn’t dictate the fashions that you were interested in nor the image you wanted to present of yourself. That within the same group of friends, with similar tastes, consumer habits and lifestyles there’s a broad range of bra sizes. Beija Flor makes 3 bras per range that will sit together but support the specific requirements of their cup size categories.
X = AA – B (S, M, L)
Y = 32B – 36D
Z = 32DD – 36G
The www.beijaflorlingerie.com e-commerce website will go live in January 2016 and the 1st collection titled Without Exception will be showcased at the Lingerie Edit, London. Follow the brand journey to launch on Twitter @beijaforlingerie.
Beija Flor AW16 Inspiration
“Without Exception, the launch collection concentrates on desirable and wearable pieces that feel luxurious but user friendly,” says the brand. “The aesthetic is vaguely sports influenced and the shapes are slick and flattering. Wide covered bands are a key feature in the collection, comfortable and bold with a cohesive colour palette intending to flatter a wide range of skin tones.”