Being U CURVENY Recap

beingU CURVENY Debut with Sadia Sissay standing with Archelle-Monique Johnson from By Chez Boutique who won the $1000 worth of beingU products in the CURVE NY raffle

beingU CURVENY Debut with Sadia Sissay standing with Archelle-Monique Johnson from By Chez Boutique who won the $1000 worth of beingU products in the CURVE NY raffle

Last week marked the US debut at CURVENY of beingU, a new nude lingerie brand that focuses on women of color and incorporates skin tone, size and body shape into bras, briefs and loungewear. We wanted to share this guest post by the Sadia Sissay of being U talking about her brand’s overwhelmingly positive experience at that show along with a few great images:

Our lingerie collection received great reviews from buyers, media representatives, and other industry professionals, who were all extremely excited by the look, feel and quality of our collection.

It was amazing for beingU to receive such a positive reception from the US. We were asked so many questions about the brand and the collection, that I wanted to share a few with you:

How does it feel to have launched the beingU brand in the USA?

Incredible! To have worked so hard and put our hearts, souls and everything else into getting here, it was hard to believe we were actually doing it.

Why did you chose to launch at CURVE NY?

From the moment we entered the lingerie marketCurve NY was our target to launch in the US.  It has the credibility in the industry as the place to be if you are to choose one place to introduce your brand to the US market.

Why was it important for beingU to launch in the USA?

Our initial research showed that, like the UK, in the US, women of colour are really under served in the lingerie industry. We feel we have a unique offering to the US in not only our True Colours range with our nude colours but also with our vibrant prints as well.

How was the brand received by visitors to your launch?

Fantastic!  We were even voted  in the ‘Top Trend’ category by Groupe Carlin International, a tend forecasting and design agency for the fashion and consumer goods industries from Paris. We also feel particularly happy that Archelle-Monique Johnson from By Chez Boutique won the $1000 worth of our products in the CURVE NY raffle. Who better to have won!

Sadia Sissay standing with Archelle-Monique Johnson from By Chez Boutique

What for you was the most significant comment made about the brand?

“You are putting out stuff I have never seen before in the industry!  You have put your heart and soul into this…”  By one of my favourite lingerie bloggers, Treacle, Lingerie Addict.  So to hear her say this was just humbling.

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What are the next steps for beingU?

To find the best fit specialist stores online and retail for our brand and to be available to our customers who are just dying to get their hands on our products if our emails we get everyday are anything to go by!

Anything else you’d like to say about beingU launching at CURVE NY?

The feeling of going from saying to my 14 year old I was going to make her bras so she did not have to go through what I have to being at Curve NY with our products being validated by the lingerie community is indescribable.  Also, we met so many people across the spectrum – The curve team, buyers, press, bloggers, photographers, other brands who we look forward to working with in the future.

Contact beingU

For wholesale inquiries contact Sales@beingu.me and visit www.beingu.me for more details.

beingU's Sumana and Sadia with Elisabeth Dale of the Breast Life

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