beingU lingerie

BeingU Pre-CurveNY Preview

beingU lingerie

As we settle in for the holidays, we wanted to take a minute to showcase a brand making it’s US debut at the next edition of CURVENY - beingU. The brand has been making waves in Europe and we’re really excited to have them here stateside.

beingU is a new nude lingerie brand for that focuses on women of color and incorporates skin tone, size and body shape into bras, briefs and loungewear.

“Lingerie Designed with Your Body In Mind”

It’s not just a tagline for beingU’s designer Sadia Sissay, it’s part of the collection’s core philosophy as the range not only provides tonal shades of nude lingerie for darker skinned women but also provides a “bra for the bottom” – specially designed briefs to fit various bottom shapes. The debut being U collection has three lingerie ranges: Teen, Core, Premium and also Loungewear.

Most recently, beingU won both Business of the Year 2011 and Entrepreneur of the Year 2011 at the recent 5th Annual PRECIOUS Award ceremony on 27th October 2011 at the prestigious St Pancras Renaissance Hotel London.

February seems like a long time away, so we wanted to share with our readers the latest from beingU and we’ll keep you up-to-date on the brands latest developments and post new images when we received them. In the mean time, take a moment to visit their site, For wholesale inquiries contact [email protected]

Learn more about beingU

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