Bellefit Maternity CURVENEWYORK Debut
Photo by John Brown, JSG Photography.
“With our new line of maternity shapewear, now is the right time to introduce Bellefit to brick-and-mortar stores…” – Cynthia Suarez, Bellefit President.
Over 200 booths at a lingerie trade show is a lot to experience. Today, we’re taking a look at one brand that made its CURVENEWYORK debut after a decade as an online retailer – Bellefit.
The Florida-based company is a maker of post-pregnancy wear for moms and Bellefit notes that its debut at CURVE is a reflection of the extraordinary demand and rapid growth of the company since its founding in 2008. Today, Bellefit is a global brand with loyal customers worldwide and sales exceeding $60 million.
“We are proud to bring a selection of our mom-approved line of postpartum Bellefit wear to CURVE,” said President Cynthia Suarez. “I am grateful to our loyal customers, brand ambassadors and every team member at Bellefit who remind us we are in the business of helping mothers be their best when they are needed most.”
Cynthia’s inspiration for Bellefit came soon after her own daughter was struggling to recover from a third c-section. She turned to personally creating a support garment that gave her daughter relief, accelerated her recovery and brought a new sense of comfort and confidence when she needed it most.
“Our focus on e-commerce has been a tremendous success, allowing us to reach women around the world,” said Suarez. “With our new line of maternity shapewear, now is the right time to introduce Bellefit to brick-and-mortar stores, while continuing to grow as an online retailer.”
Learn More about Bellefit
Bellefit Maternity Gallery
Founded in 2008 by Cynthia & Alfonso Suarez, Bellefit is now a thriving global brand with loyal customers worldwide and sales exceeding $60 million. Bellefit Maternity’s mission is to provide support and confidence to new moms. For more information about Bellefit® products, visit www.Bellefit.com.