“Blackbird Underpinnings celebrates the unique beauty in every woman by promoting self-expression and authenticity.” – Marin Camille Hood.
Photos by Kelly Puleio
Blackbird Underpinnings, a new Oakland, CA-based intimate apparel and loungewear company, is shaking things up with its buzz-worthy events and creative community-building. Blackbird Underpinnings recently completed a successful Kickstarter campaign raising over $40,000 to fund production of its first collection, and the company plans to launch the line publicly in Spring 2014. The line will be manufactured in the San Francisco Bay Area, as supporting the local economy and apparel industry is a key part of Blackbird Underpinnings’ mission.
The five styles in the MAVEN Collection are named for iconic women who broke through social barriers to exercise unapologetic self-expression: Édith Piaf, Anaïs Nin, Josephine Baker, Marlene Dietrich, and Coco Chanel. As represented by these avant-garde women, confidence, creativity, and authenticity are key elements of the Blackbird Underpinnings brand.
“Blackbird Underpinnings sends a message that I think resonates with a lot of people,” says Designer and Co-Founder Marin Camille Hood, “it celebrates the unique beauty in every woman by promoting self-expression and authenticity.”
Beyond its role as an apparel company, Blackbird Underpinnings offers an experience built around its core values. Blackbird Underpinnings will host regular events that feature lush ambiance, swanky cocktails, live performances, and more.
These events build a sense of community while offering an exclusive opportunity to meet the founders, purchase Blackbird garments and get in on special promotions — all with a glass of champagne in hand, of course. The company’s much-talked about first event in February 2013 attracted over 300 people and featured a live photographic performance.
Most recently, Blackbird Underpinnings was featured as an emerging designer in the “Ones to Watch” Exhibition at Lingerie Fashion Week 2014 last month, as well as in a group runway show at the event’s Closing Night Benefit Party.
Julia Zolinsky, Co-Founder, Business Development