Blackspade Menswear Collection
Above: loungewear from Blackspade’s Silver collection.
“A truly remarkable underwear line for men that is unlike any other luxury brand on the market.”
Mens Underwear is a booming business and growing since 2012 when the NPD group reported sales for all men’s underwear bottoms at $2.194 billion.
A recovering economy and more fashion-oriented male consumers are fueling the uptick as Marshal Cohen, chief industry analyst, The NPD Group, noted last year, “Innovation and men’s perception of fashion contributed to an increase in spending in 2013.”
For lingerie retailers, stocking mens’ undies presents a profitable opportunity to reach a new base of customers. There’s a wide spectrum of brands out there ranging from the provocative to the just-the-basics.
“[Blackspade’s Silver Collection] is super soft and comfy. Once you put this on you’ll be sold!” – Wendy Klein, Bella Ragazza boutique.
This month, we want to showcase Blackspade Intimate Apparel’s collection of Mens Underwear. The brand offers retailers nine collections to accommodate a customer’s every need from Runners needing activewear to a pair of lounge pants for those wanting to relax on the weekend.
All of Blackspade’s menswear collections offer styles for every shape, every mood and activity; tagless heat-transfer labels that do not irritate the skin; fabrics made of the finest long staple cotton, micro modal or eco friendly fabrics; flat lock seams and a 3D Shape for extra comfort amongst other features.
Blackspade Menswear Collections
Above: Blackspade Menswear from their Color collection.
We’ve put together an overview of all of Blackspade’s menswear offerings here with a listing of features and a few photos. Scroll down to learn more. For wholesale questions, please contact Alex Goldberg firstname.lastname@example.org
Above:Above: the Aura tee.
Aura is already one of Blackspade’s best selling collections for men in Europe and the US and features eco-friendly Egyptian cotton knitted with spandex leaves the underwear and tees light, smooth, and soft but still voluminous.
Natalie Tribendis, Marketing and PR Coordinator for Blackspade USA says of Aura that it, “Feels as if you aren’t wearing anything, more like a second skin.”
Styles within Aura include: V-necks, Tees, Tanks, briefs, and boxer briefs. Size S-XXL White Black Charcoal Navy.
Above: Silver’s Shorty boxer brief.
Silver is the brand’s most popular and most fashion forward collection with an array of sporty and comfortable styles. If it looks familiar, several prominent bloggers have featured this collection and it has also been seen in the TV series, “The Bay”. Styles include V-necks, Tees, Tanks, briefs, and boxer briefs available in sizes S-XXL White Black and Dark Blue. In the US, the collection’s Silver Tee and Silver lounge pant are best sellers.
The most recognizable aspect of this collection is the prominent Silver waistband with Blackspade logo. All the styles are made with Micro modal which gives a soft and slight sheen. Wendy Klein, owner of Bella Ragazza boutique in Burlington, Iowa says of the Silver Collection: “Super soft and comfy. Once you put this on you’ll be sold!”
Above: shorty brief with Mood tank.
“…a heavenly combination of fabrics that feel soft and drape perfectly on your skin.”
Mood offers Blackspade customers an extra comfortable collection of soft jacquard waistband briefs in classic styles. Briefs are made of 46% cotton 46% micro modal 8% spandex. “It’s a heavenly combination of fabrics that feel soft and drape perfectly on your skin.” says Natalie. This collection also offers a longer boxer brief style that will not roll up.
Above: the Red Stripe Brief.
Not all guys want just-the-basics. More and more male customers want energy and vibrancy in their underwear collection and this an area Blackspade helps fill with their Stripes collection.
“This is an exclusive collection for those who seek a colorful and dynamic lifestyle,” says Natalie. “Stripes features trendy designs and slim fit styles all made from comfortable stretch cotton.”
The collection is easily merchandisable as it comes in a convenient 2-pack. Each pack includes a solid and strip and are offered in Red, Black and Dark Blue packs.
Above: Blackspade Menswear Color’s Boxer in orange.
“For the men who aren’t afraid to have some fun.”
Colors, as the collection’s name implies, offers a wide spectrum of rainbow colors on slim fit styles that is already popular in Europe and within the gay community. All of color’s styles feature the Blackspade logo on the extra soft, jacquard waistband and are all made from a comfy mix of 95% cotton and 5% spandex.
Above: the Sport Collection brief.
Fans of US soccer take note, Blackspade Sport’s red white and blue boxer brief is a favorite amongst New England Revolution’s pro soccer players who wear this style on and off the field. Sport is made for those guys that play and who prefer to dress sporty says Natalie. The collection, made from a mix of 92% Cotton and 8% Spandex, features European fashion forward styles, a variety of prints, colors and styles in sizes S – XXL.
Tender Cotton Collection
Above: brief with crew neck tee.
Tender offers Blackspade’s largest collection of menswear and features basic styles that, “don’t feel so basic when you wear them.” All the of styles are made from super fine combed cotton with spandex for extra comfort.
Everything from Sleeveless tees, T shirts, V-necks, Sleeveless v-necks, Briefs, Boxer Briefs, Long Boxer Briefs, Long boxer briefs with button flys, to 2-packs and 3-packs are offered in Tender and all in sizes S-XXL. Black, White, Navy, Red, Heather Grey, Charcoal and Charcoal Melange are the colors offered.
Above: brief with crew neck tee.
Loose Fit is one of Blackspade’s best sellers in Europe and offers consumers Loose Fit tee’s and boxers for comfortable silhouettes that include v-necks, tees, tanks, boxer briefs, briefs, button fly briefs. Styles are made from long staple cotton fiber making them extremely light and breathable.