Blurred Lines Returns January 2019
The Lingerie Selection (TLS) announced the return of its Blurred Lines event to run from January 7 – 8, 2019. Due to the success of the first version in September 2018, the event has now been expanded from one day to two to give buyers additional time to get to know The Lingerie Selection’s luxury brands.
“Blurred Lines capitalizes on the increasingly prevalent use of lingerie as part of outerwear,” said Maggie Gilette, one of the TLS’ and Blurred Lines cofounders. “The experience focuses on exposing participating brands to Ready to Wear buyers to increase their potential market, as well as giving lingerie boutiques an additional opportunity to connect with designers at a less hectic time of year.”
Set in the art filled studio of The Lingerie Selection’s headquarters, the first Blurred Lines was attended by luxury boutique and department store buyers as well as press and stylists.
“We had a stylist pull lingerie for a shoot that week straight from the event!” said Maggie. “It was such a great way to get get immediate exposure!”
Participating designers were thrilled with the event as well, “I loved the event!” Taryn Winters told us, “It was a great opportunity to showcase my lingerie to a different market where I believe it absolutely has a place-and probably should be seen in more!”
Most of all, Blurred Lines is a strong representation of The Lingerie Selection’s commitment to independent designers-the event is included as a perk for brands who are showing at The Lingerie Selection’s show in February.
Attend Blurred Lines
“As designers ourselves, we know how important it is to keep your brand in front of buyers consistently,” said Melissa Franchi of Nevaeh. “An additional event means additional opportunities for connections and, ultimately, sales.”
This event is by appointment only. To attend this event or apply to show at The Lingerie Selection, please e-mail Maggie at info@TheLingerieSelection.com
About The Lingerie Selection
The Lingerie Selection is an exclusive trade experience showcasing a select group of luxury lingerie, loungewear and accessories brands in an upscale intimate setting.
The Lingerie Selection offers buyers a diverse, luxurious, high-quality selection of brands unmatched elsewhere in the industry. Through a beautiful, serene atmosphere, physical events, digital communication, and a personal touch, The Lingerie Selection presents a new, highly differentiated approach to market.