Body Wrap Shapewear Unveils Sheer Iridesscent
Earlier this month, the talented team at Body Wrap Shapewear unveiled their latest line – Sheer Iridesscent which blends technological innovation and fashion into shapewear.
Members of the press were treated to a fashion show featuring items from the new line and an introduction to features and inspiration behind Sheer Iridesscent.
Penelope Giguere of Body Wrap said, “…what we really wanted to do with this collection is bring together shapewear and fashion. We know that shapewear is part of women’s everyday wardrobe, but we still had the feeling that some women were shy about telling or showing the fact that they were wearing shapewear.”
Enter Sheer Iridesscent which is, as Giguere stated, more fashion forward and is, “shapewear that you aren’t afraid to show.”
The company worked on incorporating all aspects of prints and solids and looked towards European fashion shows and runways for inspiration.
The line includes briefs, boy shorts, camisoles, body suits and slips in a variety of prints and a few solid colors. Among the features are molded cups in every applicable piece that Giguere noted makes breasts look natural and adjustable straps. Also, the technology within the shapewear focuses tucking in the tummy area and sides while looking smooth under the woman’s garment.
During the fashion show, we were able to see how much of a selling point the adjustable straps could be as the Multi-Way straps allow a Camisole, for example, to be worn with two straps, strapless, with one strap, or as a halter.
For wholesale inquiries, call customer service at 1-866-770-0144 and for Canada the number is 1-877-322-5839
Body Wrap is a division of Christina America, Inc, a wholly owned subsidiary of Trimera Group Inc.
Christina America Inc. was founded in 1952 as a designer and manufacturer of women’s swimwear and continues today to provide women of all shapes and sizes with swimwear and shapewear.
For more information, visit www.bodywrap-shapewear.com