BodyRock Sport Empower Em Collection at CURVENY

“Each bra in the [Empower Em Collection] is named after a woman Kelly personally knows that has either survived breast cancer or who has fought to the end with her dignity intact.”

There’s been a lot of interest in post-mastectomy activewear recently and I’ve personally been taking a lot of calls from consumer magazines asking us what’s new and innovative in the market right now. Luckily, Kelly Dooley of BodyRock Sport has created and will debut her new Empower Em Collection at CURVENY next week.

The Empower Em Collection is BodyRock’s first mastectomy bra collection and a true labor of love for Kelly. The idea for the collection first came to Kelly during an event she put on in 2010 to raise money for breast cancer awareness. At the event, she met women who had survived breast cancer and they all shared with Kelly how disempowered they all felt having to buy “boring, old mastectomy bra[s]” after enduring such a terrible experience with breast cancer.

With this knowledge, Kelly set out to create a new collection for breast cancers survivors that was beautiful as it was functional. Kelly even hired one of the breast cancer survivors to help her do product research and development.

The result is the Empower Em Collection – five bras designed as the world’s first fashionable and functional mastectomy sports bras.

Each bra in the collection is named after a woman Kelly personally knows that has either survived breast cancer or who has fought to the end with her dignity intact.

“With six patterns to choose from, each bra has the functionality that a mastectomy bra must contain, including soft elastic for comfort, a front zipper, molded cups, and slits for silicone inserts,” explained Kelly. “Whether you a leopard lover or like to stick to solids, the goal is simple: to make you feel beautiful because you or someone you know is a breast cancer survivor.”

Additionally, each bra has a logo plate that says “I am Empowered”.

“As women, we must stick together and support each other, as breast cancer could happen to any of us. That’s why we decided to partner with American Cancer Society. For each mastectomy bra that is purchased, we will be donating one to ACS for women in need. This is truly a collection of Empowerment Bras, all designed with love by women for women.”

See the Empower Em Collection

Want to see the collection in person? Visit Kelly at CURVENY next week from Feb 21st – 23rd at booth #106. Email Kelly to set up an appointment: kelly@bodyrocksport.com

For Wholesale Inquiries

Contact Kelly at kelly@bodyrocksport.com

The Collection

BodyRock Empower Em Collection Carol BraTHE CAROL MASTECTOMY BRA
The Carol Bra is part of The Empower ’em Collection, the world’s first equally fashionable and functional mastectomy bra specifically designed to empower women whose lives have been impacted by breast cancer

THE DETAILS

Front: Adjustable straps; metallic gold zipper with model fabric panel and velcro dot for easy closure and optimal comfort; molded cups; slits for silicone inserts; BodyRock logo plate that declares “I am empowered”

Back: Straight Straps

Fabric: 92% Supplex; 8% spandex

Impact: Mid-to-High

Sizes: XS – XL

 
 
 
 

BodyRock Sport Empower Em Collection Coleen BraTHE COLEEN MASTECTOMY BRA
The Coleen Bra is part of The Empower ’em Collection, the world’s first equally fashionable and functional mastectomy bra specifically designed to empower women whose lives have been impacted by breast cancer.

THE DETAILS

Front: Adjustable straps; metallic gold zipper with model fabric panel and velcro dot for easy closure and optimal comfort; molded cups; slits for silicone inserts; BodyRock logo plate that says “I am empowered”

Back: Straight back adjustable straps

Fabric: 92% nylon; 8% spandex

Impact: Mid-to-High

SIZES: XS – XL

 
 
 
 

BodyRock Sport Empower Em Collection Dot BraTHE DOT MASTECTOMY BRA
The Dot Bra is part of The Empower ’em Collection, which is specifically designed to empower the lives of women who have been impacted by breast cancer. Comes with luxe Panacea bag

THE DETAILS

Front: Metallic silver zipper with modest fabric panel and velcro dot for easy closure and optimal comfort; molded cups; slits for silicone inserts, BodyRock logo plate that says “I am empowered”

Back: Razorback

Fabric: 92% nylon; 8% spandex

Impact: Mid-to-High

SIZES: XS – XL

 
 
 
 

BodyRock Sport Empower Em Collection Michelle BraTHE MICHELLE MASTECTOMY BRA
The Michelle Bra is part of The Empower ’em Collection, which is specifically designed to empower the lives of women who have been impacted by breast cancer. Comes with luxe Panacea bag

THE DETAILS

Front: Metallic silver zipper with model fabric panel and velcro dot for easy closure and optimal comfort; molded cups; slits for silicone inserts; BodyRock logo plate that says “I am empowered.”

Back: Razorback

Fabric: 92% Nylon; 8% Spandex

Impact: Mid-to-High

SIZES: XS – XL

 
 
 
 

BodyRock Sport Empower Em Collection Natalie BraTHE NATALIE MASTECTOMY BRA
The Natalie Bra is part of The Empower ’em Collection, which is specifically designed to empower the lives of women who have been impacted by breast cancer. Comes with luxe Panacea bag

THE DETAILS

Front: Metallic gold zipper with model fabric panel and velcro dot for easy closure and optimal comfort; molded cups; slits for silicone inserts; BodyRock logo plates that says “I am empowered.”

Back: Razorback

Fabric: 92% Nylon; 8% Spandex

Impact: Mid-to-High

Other Inquiries

For press inquiries, please contact CLD PR
For Stylist Pulls: Caity@CLDstylehouse.com
For Media Inquiries: Kate@CLDstylehouse.com
1206 Maple Ave
Suite 1050 Bendix Bldg
LA, CA 90015
213-765-0462 (office)
www.CLDstylehouse.com

One Comment on “BodyRock Sport Empower Em Collection at CURVENY

  1. […] Wallach was intrigued by Kelly’s “Style Wear” collection. “I think it is fantastic to offer my breast surgery patients a surgical bra that offers fashion […]

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