BodyRock Sport Launches Bespoke
“Bespoke is essentially a couture ‘bra bar’ which offers the couture conscious consumer full reign in designing their dream sports bra.”
BodyRock Sport, a line of fashionable & edgy fitness wear launched their much anticipated customization boutique: Bespoke. Bespoke is essentially a couture ‘bra bar’ which offers the couture conscious consumer full reign in designing their dream sports bra. Bespoke inspires creativity and originality. The tagline for BodyRock Bespoke is “Make Your Statement.” The brand is notorious for producing fitness wear that incorporates bold pops of color, unlikely prints & fab metallic takes these elements to the next level with Bespoke. This launch adds a new level of excitement within the already innovative world of BodyRock Sport.
The Bespoke boutique service allows the customer to choose from four bra styles that are exclusive to BodyRock Sport and, from there, fully customize and design their own personal piece which will be at your doorstep within 2 weeks! Bespoke offers customers a range of fabric options to choose from as well as embellishment, lining and zipper options. From leather to fur the options are endless!
“Bespoke offers customers a range of fabric options to choose from as well as embellishment, lining and zipper options. From leather to fur the options are endless!”
Customization, though pioneering in this form, is not new to the brand as BodyRock Sport was behind the famed $20,011 bra donned by pop music icon Britney Spears. The bra or a ‘work of art’ as some would call it was complete with an 18K gold zipper and adorned with diamond skull tassels. This custom piece was created specifically to match the megastars worldwide status. This luxe bra proves that no customization is too large for the designer and mastermind behind it all, Kelly Dooley. From hand painted pieces to bras that are adorned in precious stones, Bespoke really can do it all. Other fans of the eye-catching collection of bras, leggings and jackets also include Nicki Minaj, Madonna, Natalie Portman, Kim Kardashian, Brooke Burke and Mila Kunis.
“Kelly Dooley immerses her audience fully into every aspect of the BodyRock Sport brand.”
The retail trend of customization and personalising is not new in the footwear industry though; heavy weights like Nike, Adidas & Covnerse have that mastered. BodRock officially is the pioneer in the apparel activewear industry using a similar backbone to what these household names have done for shoes. Converse, has established major changes within the company since 2008, most notably ‘Converse Create’ a personalization technology. From this change, revenue has grown at a extremely rapid pace of 23% in 2007 and 40% in the second quarter of 2008, (according to Nike, Converse’s new owner). Converse still manages to stay true to their retro style but has used their custom shoes as a way of remaining relevant in today’s constantly evolving market. Nike used the same framework when creating ‘Nike ID’ back in 1999. Now this service reaches millions of people globally and accounts for 20% of in-store revenue. With customers glaringly desiring a more personal connection with their purchases, Bespoke couldn’t have come at a better time.
Often the content is often her newest couture Beskpoke creations. Kelly Dooley immerses her audience fully into every aspect of the BodyRock Sport brand. By utilizing her Instagram, Twitter and Facebook daily to share seasonal inspirations and preview one-of-a-kind creations to her thousands of followers, Kelly often finds that pre-sales of these items spike through the roof with each and every ‘Like’. Kelly notes that it’s the custom and one-of-a kind pieces that truly resonate with her ever-growing fan base and the launch of bespoke play a huge part in keeping them engaged with their brand. The engaged nature of the BodyRock fitnessista further strengthens the necessity for the innovative Bespoke bra boutique.
To see the BodyRock Bespoke boutique in action, please visit: bodyrocksport.com/shop/item/bespoke/