BodyRock Sport Launches Fall 2011 Collection

An image of a new sport bra from Dooley's BodyRock Sport Fall Winter 2011 Collection

BodyRock Sport is launching its Fall 2011 collection and features practical and stylish activewear. The upcoming launch will include the debut of BodyRock Sport’s innovative jackets, leggings, as well as the introduction of yoga, triathlon, and cycling gear.

For the Fall 2011 collection, designer Kelly Dooley has incorporated the latest fashion trends into activewear with functional and trendy cycling, triathlon, and yoga sportswear. BodyRock Sport introduces comfortable cycling shorts in black and gray from the Spin ‘Em Out Collection. Produced with nylon and supplex materials, these shorts have padding on the seat for added comfort. Each style has a unique flare with fishnet overlay, touches of silver and bronze, and thick, flattering low-rise waistbands, perfect for spinning or cycling around town.

Dooley has also created her first collection of triathlon racing suits, The H20 Collection (two parts health, one part obsession) and The Dominate ‘Em Collection.

“Ideal for racing, The H20 Collection is a one-piece suit with adjustable straps, a built-in shelf bra made of power mesh, and contains an open pocket for easily storing energy fuels. This swimsuit is available in electric blue with gunmetal and black with gold. The Dominate ‘Em Collection, on the other hand, is a two-piece racing suit, also known as a trikini. The top features a criss-cross scoop neck, also with an open pocket, and the bottoms have ruffle and ruched detail to ensure that triathletes of all shapes and sizes look and feel comfortable while racing,” said the company.

The Yoganista Collection is another addition to the BodyRock family. Available in olive, black, gray, and hot pink with an option of gold or gunmetal burnout overlay, the bras and feature fun details such as criss-cross bra straps, cutouts, and metallic shimmer materials. There are also matching low-rise shorts with built-in pockets. Each color-way in this collection is named after a Hindu Goddess–Durga, Maya and Lakshmi.

“Created to allow women to look good while feeling great, The Yoganista Collection will have women saying “Namaste” to BodyRock Sport.
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Other entirely new additions to the line are the supplex and nylon Venomous Vixen Moto jackets and leggings, which allow women to be comfortable and stylish. Produced with YKK zippers, metallic fishnet, Swarovski crystals, studs, and chain details, the Venomous Vixen Moto jackets are available in black and charcoal gray, and are perfect for all shapes and sizes.

“To complement the jackets, The Rip ‘Em Off, Seduce ‘Em with Sass, Show ‘Em Some Swagger, and the Show ‘Em Who’s Boss leggings are embellished with fishnet overlay, gold and bronze hardware, fold over waistbands, or knee patches and are available in charcoal gray and black. Perfect for any busy woman on the go, these chic leggings can be taken from the gym, to lunch with the girls or a night on the town,” said the company.

To complete the look, BodyRock Sport has also introduced their Simply Divine Tanks and Morning After Tops, which feature a v-neckline and studded cuffs. Produced using the softest cotton, these tops are available in both black and white.

Breaking the Trenta Bra’s world record, BodyRock has also introduced The Eternal Love Collection, their latest collaboration with Knight&Hammer. Consisting of detachable skull zipper pulls with clear Swarovski hearts, and an encrusted neckline of black diamond Swarovski crystals and gold studs, this one-of-a-kind sports bra is also made with French silk, a black and gunmetal pattern resembling a skeleton, and an 18-carat gold removable tassel that contains skulls with diamond eyes and clear Swarovski hearts. The bra is the world’s most expensive sports bra retailing for $20,011.

Designer Kelly Dooley has also introduced various new pieces to the already existing collection of sports bras. The Andrea Bra from their debut collection is now available with or without inner structure. Fresh accessories to the Bling ‘Em Out collection are the adorned Lily Ear Buds with crystals in silver. Lastly, the existing line of shorts are revamped with the addition of the Joy Shorts and The Melyssa Shorts. Available in gray with silver fishnet and black with black fishnet, the shorts contour a woman’s derriere, creating tone and definition, and are the perfect confidence boosters- in or out of the gym.

BodyRock Sport enables women everywhere to easily transition from workout wear to street wear, without the fear of who you might run into in unattractive activewear. Due to BodyRock Sport’s perfect combination of fashion and fitness, women everywhere can now feel content, comfortable, empowered, and sexy.

BodyRock Sport is perfect for all workouts, from yoga and Pilates to higher intensity athletics such as running and cycling. BodyRock Sport is perfect for any girl who craves versatility because the garments are perfect for working out, running errands or even hitting up swanky venues come night time,” said Dooley.

For wholesale inquiries, visit www.bodyrocksport.com or contact Kelly Dooley directly: kdooley@bodyrocksport.com

One Comment on “BodyRock Sport Launches Fall 2011 Collection

  1. Avatar Liya says:

    What a super chic and fantastic collection! i really loved the design attitude where its so much fun!

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