BodyRock Sport Launches Resort/Early Spring 2011 Collection

BodyRock Sport recently announced the launch of their newest collection of functional and trendy activewear. The upcoming collection will include the debut of BodyRock Sport’s shorts and tank-tops, in addition to the beloved styles of the original collection reproduced in trendy colors and chic prints.

For the resort/early spring collection, designer Kelly Dooley, “has taken functional and fashionable sportswear to a new level,” noted the company.

Featuring additional smart details such as waterproof pockets, YYK side zippers and inner structures made with power mesh and spaces for additional support, the new compilation is perfect for all shapes and sizes. BodyRock’s original styles will be revamped in fresh colors and bright patterns, and innovative silhouettes will be offered.

New to the line are the ‘KNOCK ‘EM DEAD’ rusched cotton shorts, available in black, hot pink and bright aqua. These playful shorts are extra flattering due to the rusched detail down the back. The shorts contour a woman’s derriere, creating tone and definition, and are the perfect confidence boosters—in or out of the gym.

With fishnet embellishment at the waist and a stud on each back pocket, the ‘GORGEOUS GAMS’ cotton shorts are also new to the collection, and can be purchased in black with gold trim or heather grey with gunmetal. Ideal for any busy girl on the go, these stylish shorts can be worn outside the gym without having to fear who you bump into in frumpy gym attire.

The supplex tanks are another new addition to the BodyRock family. Available in the ‘TAME ‘EM’ or ‘TEASE ‘EM’ style, fun details like studs and zippers make these the tank of choice. While the tops can be worn to complement one of the BodyRock Sport bras, it can also be worn solo due to the extra comfy and supportive built-in bra. Another helpful feature is the waterproof, credit card-sized pocket on the back of the tank, which is ideal to store small belongings.

‘DIM YOUR HEADLIGHTS’ is the brand new bra style that features a criss-cross back with fishnet panel. Available in purple, black, or hot pink, each bra has metallic mesh detailing with Swarovski crystals around the neckline. The new style also includes cloth piping, an ipod pocket, and built in cups, so ladies who are worried about shining their ‘headlights’ need not worry any longer!

Easily transitioning from workout to street wear, the brand has become popular for its distinctive styles and unique details. BodyRock Sport combines fitness and fashion in a functional way and enables women to feel confident, comfortable, sexy and stylish when they’re working out.

About: BodyRock Sport is ideal for all workouts, from yoga and Pilates to higher intensity athletics such as running and kickboxing. BodyRock Sport is perfect for any girl who craves versatility because the garments are perfect for working out, running errands or even hitting up swanky venues come night time. All of BodyRock Sport’s garments feature swarovski crystals or pyramid studs the will be available in August 2010 at retailers nationwide and online at www.bodyrocksport.com.

Or contact Kelly Dooley directly
949-697-5737
kdooley@bodyrocksport.com

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