Bra La Mode’s Debut Intimate Affair with Bra*Tenders
Lingerie professional Moira Nelson, founder of the intimate apparel resource site http://www.BraLaMode.com is hosting her first Intimate Affair – an in-store Bra Fit Event on January 29, 2012 from noon to 4pm.
The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt. Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event will be held at the uniquely fabulous appointment-only Bra*Tenders, and is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal.
The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate. Darlene will be showcasing her innovative “CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over. Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.” Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree. Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats. All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.
Guests are encouraged to RSVP for the Intimate Affair at: http://www.bralamode.eventbrite.com
Bra*Tenders is located at: 630 Ninth Avenue at 44th Street, Suite # 601 in New York City
The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600. Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jene’ Luciani. Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace. All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.
“Providing my readers with an intimate look inside the glittery world of lingerie! It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs,” Moira Nelson
Moira Nelson is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work. The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s annual fundraiser, the H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation. Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient. Ann has made a very generous contribution to this bra fit event. At Bra La Mode’s debut Intimate Affair, guests will be invited to make a monetary donation to support the “Kids.”
When asked about Bra La Mode’s recent foray into live events, Moira Nelson said, “I am really excited about Bra La Mode’s upcoming debut Intimate Affair. I have been writing intimate apparel industry event reports on Bra La Mode for several months now– providing my readers with an intimate look inside the glittery world of lingerie! It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs. Leveraging my relationships in the industry, I have assembled a great line-up of sponsors and participants. Everyone was thrilled to have been invited to participate in the Intimate Affair. I couldn’t be more pleased and really look forward to bringing together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities!”
More About Moira:
Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry and related fields. Bra La Mode takes an Intimate look inside Intimates, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.
More About Bra*Tenders:
Bra*Tenders is one of the most exclusive and experienced lingerie shops in New York. Their cozy and colorful shop contains thousands of styles and brands of undergarments. Aside from their expertise in theatrical, bridal, and full-busted custom-fittings and sales, every woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier. In addition to walls and racks filled with every type of bra imaginable, Bra*Tenders has an overflowing stockroom containing a plethora of panties, accessories, and hosiery ranging in prices from $5 to $175.
Co-founders and co-owners Alan and Lori Kaplan put it best. “We’ve never let a customer walk out of Bra*Tenders without the right-fitting bra for her body”, they say, “and we never will. It’s our sincere vow to help you find the undergarments you need to look and feel your best.”
More About Chantelle Paris:
Chantelle Paris has been designing couture lingerie since 1876. Today, Chantelle draws inspiration from this heritage and confirms their desire to create undergarments that are a perfect fit, made with the purest fabrics and the most delicate lace. All of these little secrets of the Chantelle creators, with their invaluable skills, imperceptibly transform women and give them that elegance, that little “je ne sais quoi” which embodies a unique Parisian style.
Please contact Moira Nelson for interviews, press inquiries, and more information.
Bra La Mode