Bricks to Clicks with Krystle Kotara
“My new business addresses the fact that e-commerce is becoming an essential channel to complement physical stores.” – Krystle Kotara.
If the idea of adding e-commerce to your lingerie business churns your stomach, you’re in good company. Boutiques across the country are scrambling to make the transition from bricks to clicks. Luckily, there’s someone who wants to guide store owners across this digital divide – Krystle Kotara.
Her new company, ByKrystle.com, helps lingerie entrepreneurs launch successful online boutiques. From building sites from scratch to creating multimedia content, Krystle and her team are on a mission to empower owners and help sell intimates.
“The most important thing is that my new business addresses the fact that e-commerce is becoming an essential channel to complement physical stores,” said Krystle. “I understand that some store owners are reluctant to add an online store, but that’s where I come in!”
How ByKrystle.com Began
The idea for bykrystle.com developed after a presentation she gave at CURVENEWYORK last year entitled, “The Age of E-Commerce”. It was then that she realized how many brick-and-mortar stores needed help.
“There is so much discussion about more and more people shopping online, but not enough practical help for store owners to take advantage of the changing retail landscape.” said Krystle.
Going from Bricks to Clicks
ByKrystle.com services are for every type of business from the established boutique to the budding newcomer. Krystle works by first speaking with clients about their needs and goals and comes up with a plan to take them online.
“Whether you want to build the full digital version of your physical store, or if you just want to start with a smaller selection of products, we will build a beautiful e-commerce store that’s easy for you to use.” explained Krystle.
Other services include copywriting, SEO assistance, and video and photography creation. Clients have the option of putting together an entire package or to use ByKrystle a la carte.
ByKrystle.com’s Strong Foundation
It’s a well rounded approach providing options for boutiques no matter where they are in their business cycle. And they can expect a high level of service from an experienced entrepreneur. Krystle is the founder of the successful AnyaLust.com e-boutique with an impressive record.
Since launching in 2015, her site has been featured in Vogue, Elle, Forbes Lifestyle, PopSugar, HelloGiggles, and Bridal Guide and was named by Racked.com as one of the 20 Best Lingerie Boutiques to Shop Online.