Bridal Buying Guide
“Stocking a range of looks from various designers is the only way to satisfy customers.”
By Libby Dowd
Each bride has a unique and personal style of her own. Taste, age and body type all come into consideration when shopping for the big day. For this reason, “bridal trends are all over the place,” says Laura Hardiman, owner of The Ivory Corset in Andover, MA. “It’s too subjective to say what’s trending.” Stocking a range of looks from various designers is the only way to satisfy customers. But Hardiman cautions: “You can’t carry everything.”
Here are a few guidelines to follow when ordering bridal.
Stick with traditional looks
“Brides seem to gravitate towards short items like chemises, babydolls and short jacket sets,” says Diane Samandi, designer for In Bloom by Jonquil, a line that specializes in contemporary bridal sleepwear. “Stretch lace is an important fabric for us, especially for bridal gifts, because its fit is so forgiving.”
The Ivory Corset does well with this line, says Hardiman. Customers gravitate towards its traditional bridal features like full lace backs and “something blue” accents. This season, Samandi incorporated a few current trends into the collection, such as color blocking, polka dots and menswear details. “I was inspired by ivory and black high impact drama paired with fluffy, frilly lace,” she says.
“I was inspired by ivory and black high impact drama paired with fluffy, frilly lace,” – Laura Hardiman
Toad Lillie satisfies the traditional bride with handmade pieces from its new Bonbon collection. Choquette, a silk chameuse bra and panty set features bows and ruffles and comes in a soft champagne color. And the Chantilly set features a quarter cup bra, fully lined with demure lace appliques. Bow details on the knickers and garter belt add a dash of innocence to the look, says designer Laurie Shapiro.
Add a little spice
A bride who wants an edgier look for her wedding night will be drawn to the current collection from Maison Close. “The collection is for women who want to look sexy, but still sophisticated,” says Aurelie Diallo-Moore, business manager for the line. She says the striking black corsets and the high-waisted thongs from the Belle De Nuit and Villa Cancan collections are popular among brides.
And when it comes to color, Diallo-Moore finds that brides are becoming more daring. She says the Soie Cherie line in raspberry silk has been a recent best seller.
“[Customers] want to try new things, but they stick to red or black.” – Emilia Kutrovska
Emilia Kutrovska, owner of Lilac Lingerie in Ottowa, ON, has also noticed that not every bride gravitates towards white. “A lot of customers are open,” she says. “They want to try new things, but they stick to red or black.”
And don’t forget the accessories
The garter toss may be passé at wedding receptions, but brides are still buying garters. “It’s a keepsake,” says Sarah Dobson, owner and designer of La Gartier. “Of all the bridal accessories, a garter is a memorable one for the bride to pass down. It’s the only accessory that remains hidden throughout the wedding day.”
With such fine craftsmanship, it’s a shame these stay hidden. Styles from Florrie Mitton incorporate fine lace and silk with hand-beaded details. “Everything is handmade in the UK with an emphasis on luxury and quality,” says designer Claire Quigley. “The range aesthetic is vintage with a modern twist.”
La Gartier’s custom garters feature luxurious materials like English netting and Dupioni silk. Dobson also gets requests to incorporate vintage family heirlooms. She recently made a garter that incorporated a vintage cameo that belonged to the bride’s grandmother.
In Bloom by Jonquil: 310-516-5900 ext. 1259; email@example.com
Toad Lillie: 206-714-6630; firstname.lastname@example.org
La Gartier: 505-288-9050; Lagartierdesigns@gmail.com
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