Bridal List Building and Sales
Above: Parfait Contour Underwire Strapless Bra- microfiber molded cups, adjustable and removable straps, can be worn five different ways (regular, strapless, criss-cross, halter, and one-shoulder).
Is your social media popularity reflected in your brand’s sales?
by Joy Menon
Social Media platforms are great tools to connect with your tribe and gather knowledge of trends, preferences and lifestyles. However, many businesses stress and focus so much on acquiring as many followers possible, that they truly miss out on the facts: actual sales.
Some may argue: “As soon as we get our target number of followers or likes, we will be successful.” Although it’s great for exposure, in order to be profitable, you actually don’t need millions of followers. You DO need people that value your offering and will gladly pay for it. Are your ‘followers’ actually positively impacting sales, or is that number just visually useful for social proof?
Above: NK iMODE Georgina Sizzling Long Slip crafted with Stretch silk Georgette long gown delicately trimmed with silk charmeuse binding straps and surprising back ties, lavish lace inset neckline, mesmerizing eyelash lace mermaid skirt.
This is where you want your customers to visit!
Social media platforms and their rules are always changing and should not be the reliable source for client communication. Your website is where you want your clients to spend most of their time and your client list is essential. Use social media wisely, directing potential clients to your site, and having them provide their contact information.
Below are three great ways to provide value to your clients and build your client list.
Above: Gemma two piece lace-trimmed bra and slip with satin panels and g-string from Oh La La Cheri. The brand’s bridal pieces are for the bride who wants a more fashion forward piece for her wedding night.
Staying organized is essential for any bride. Providing any kind of checklist will surely be greatly appreciated. Think outside the box, by helping her plan around her honeymoon packing and how your product fits in with her lifestyle. Many brides are now mixing and matching pieces to create their own unique look, so use that as inspiration.
Above: Inspire Psyche Terry’s Chantilly Lace Long Line Multiway Bra is offered in DD and DDD cups and features the brand’s SPILL PROOF™ Bra Cups, SILICONE STAY™ Bra Band and SLIP RESISTANT™ Bra Straps.
Everyone loves to save money, so offer your own sweet way to help her stay within the budget. A free and useful gift is also an exciting offer, aside from the typical free shipping or percentage off her sale, when signing up. A free gift to be picked up in-store can connect your website with your brick and mortar and provides a perfect opportunity for viewing new collections.
Above: FOXERS’ Light Blue Lace Camisole with White Straps and Lace Boxers. The brand’s garments are made from a butter soft lace that feels amazing against your skin and lies flat so it does not show VPL.
Thinking ahead about her challenges can inspire you to provide creative solutions. Use social media to research and target areas your customer struggles with and see how your brand can help. For example, your brand can provide a unique visual fitting guide, addressing different silhouettes. The opportunities are endless.
Above: Dominique Bridal Colette Lace Corset Bridal Bra features elegant lace trim that adds a romantic touch to this full-length, super-shaping, low back corset-style bra.
In conclusion, cultivate and develop your potential clients, because they value your offerings and will gladly pay for it. If they take the time to enter their information, they are definitely interested. Happy selling!