…by Elena SS14

by Elena Spring Summer In Bloom Olivia set

Above: …by Elena SS14 In Bloom Olivia set.

“I wanted to create unique but wearable pieces and have therefore combined my love of photography and fashion to produce exclusive …by Elena prints,” – Elena Fenby, …by Elena.

High-end luxury lingerie and nightwear brand …by Elena launched with its debut SS14 collection called, “In Bloom”. The label, owned by designer Elena Fenby, specializes in unique and feminine pieces designed and made in the United Kingdom.

by Elena Spring Summer In Bloom Evie set by Elena Spring Summer In Bloom Zena set

Above and from left: …by Elena SS14 In Bloom Evie and Zena sets.

“I wanted to create unique but wearable pieces and have therefore combined my love of photography and fashion to produce exclusive …by Elena prints,” says the designer. Elena sent us a few images from the collection, including a few previews of AW14.

by Elena Vita black Autumn Winter set

Above: …by Elena Vita Baroque AW14 set.

The brand is aimed at the high-end luxury market and offers a range of lingerie and nightwear made in the finest silks, satins and laces. Elena is in discussion with retailers concerning stocking her Autumn/Winter collection. The designer notes that “it has been an exciting time for the brand and we are continuously looking for new retailers to stock our products.”

by Elena Chi Chi Autumn Winter by Elena Vita AutumnWinter set

Above: …by Elena Baroque Vita AW14 set.

Elena graduated with a BA (Hons) Contour Fashion degree from De Montfort University in 2012 and in 2013 decided to start her own lingerie brand. With the help from The Princes Trust …by Elena was launched and released its first collection “In Bloom” in 2014.

The brand’s second collection is soon to release its second collection, “Baroque” for Autumn/Winter.

Wholesale Questions?

Elena Fenby
byelena@outlook.com
07902282850
www.byelenalingerie.co.uk

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