…by Elena SS14
Above: …by Elena SS14 In Bloom Olivia set.
“I wanted to create unique but wearable pieces and have therefore combined my love of photography and fashion to produce exclusive …by Elena prints,” – Elena Fenby, …by Elena.
High-end luxury lingerie and nightwear brand …by Elena launched with its debut SS14 collection called, “In Bloom”. The label, owned by designer Elena Fenby, specializes in unique and feminine pieces designed and made in the United Kingdom.
Above and from left: …by Elena SS14 In Bloom Evie and Zena sets.
“I wanted to create unique but wearable pieces and have therefore combined my love of photography and fashion to produce exclusive …by Elena prints,” says the designer. Elena sent us a few images from the collection, including a few previews of AW14.
Above: …by Elena Vita Baroque AW14 set.
The brand is aimed at the high-end luxury market and offers a range of lingerie and nightwear made in the finest silks, satins and laces. Elena is in discussion with retailers concerning stocking her Autumn/Winter collection. The designer notes that “it has been an exciting time for the brand and we are continuously looking for new retailers to stock our products.”
Above: …by Elena Baroque Vita AW14 set.
Elena graduated with a BA (Hons) Contour Fashion degree from De Montfort University in 2012 and in 2013 decided to start her own lingerie brand. With the help from The Princes Trust …by Elena was launched and released its first collection “In Bloom” in 2014.
The brand’s second collection is soon to release its second collection, “Baroque” for Autumn/Winter.