Customer Service

Why Customers Love Bumbrella’s Panty-Slip

Monday, August 20, 2018
bumbrella two in one panty slip

"I love the Bumbrellas I own and cannot travel without them; I wear them under tunics and cover-ups to turn a swim look into a casual outfit. I w... Read More

Holiday Marketing Tips

Tuesday, October 13, 2015
Creme Bralee Josie 2

Above: Crème Bralée's Olivia Set. by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at h... Read More

Small Bust Lingerie Market

Thursday, January 30, 2014
Small Bust Feature

"Another group of lingerie consumers still feels neglected. And these smaller busted women (who might be considered the C- crowd) feel they have few... Read More

5 Tips to Boost Your Valentines Day Sales

Monday, January 27, 2014
Retail Advice: Valentine's Day by Ali Cudby

Ali Cudby is a lingerie industry expert focused on growth strategies for lingerie businesses. She is the author of 7 Steps to Boost Your Linge... Read More

Maximizing Your Bride’s Customer Experience: Part 2

Wednesday, July 24, 2013

By Michelle Broomes, Lingerie Consultant & Freelance Journalist There are several types of brides that will walk into your shop looking for the... Read More

Freshpair.com Video Spotlight Part 1

Monday, July 1, 2013
Freshpair Video Interview with Matthew Butlein, president of Freshpair.com

"Enough about us, Freshpair is about you." That's the first line from Freshpair's "About Us" section. It's a simple enough statement, but in those ... Read More

Maximizing Your Bride’s Customer Experience: Part 1

Tuesday, June 4, 2013

"Brides are a special focus for me because having the right lingerie can really enhance a bride’s big day" By Michelle Broomes, Lingerie Consulta... Read More

Three Valentine’s Day TIps For Online Retailers

Tuesday, February 5, 2013

"Valentine's Day is the Super Bowl of lingerie, and if you're a retailer it can be incredibly stressful." by Holly Jackson Holly J... Read More

Lingerie Styling Uncovered: One Stylist Gives us a Sneak Peek

Tuesday, September 11, 2012
Michelle Broomes Tamar Kendall Feature

"So long before a bra fitter or lingerie consultant gets their hands on lingerie, I am there feeding the industry with beautiful products and prepar... Read More

Freshpair.com Celebrates 10th Anniversary of National Underwear Day with NYC Pop-Up Store

Tuesday, August 21, 2012

Online underwear retailer, Freshpair.com will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City tomorrow, August... Read More

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