The Lingerie JournalRetail Advice: Good Lighting and Sales
Thursday, March 9, 2017
Above: Teddies for Bettys. "How has good lighting influenced you in purchasing a product?" by Joy Menon Good lighting is al... Read More
Tallulah Lingerie Bridal Display
Friday, January 6, 2017
“To brides...I reveal the truth that one needs real ‘scaffolding’ under their wedding dress.” - Nicola Adams, Tallulah Lingerie. A visu... Read More
Bra Lounge Halloween Merchandising Dreams by Baci
Friday, September 30, 2016
“We like to build looks up with fabric, and always have plastic tubs full of fabrics, lace, tulle, and what might seem like random items.”... Read More
Breaking Away From Excuses and Owning It
Friday, April 15, 2016
Above: La Femme Dangereuse. "Constantly innovating and reinventing your brand keeps you current and opens creative possibilities." by Joy Menon,... Read More
Sensory Branding Power
Tuesday, January 26, 2016
Above: Les Boudoirs Boutique. “Sensory branding involves stimulating the senses to create an emotional connection between customer and brand…... Read More
Defending Luxury Prices
Thursday, December 31, 2015
"Are you giving your luxury product the importance it should have?" Above: Bordelle Signature Collection. by Joy Menon, founder of Mer... Read More
Loungewear Trend & What Sells
Thursday, December 3, 2015
Above: Maison du Soir SS16. by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her web... Read More
Getting to Know DisplayStar
Monday, November 30, 2015
"Why torture yourself? Let DisplayStar take the anxiety out of your trade show planning." We think you’ll find us a pleasant surprise. We u... Read More
Booth Displays for Every Budget
Monday, October 26, 2015
"Serious show-goers don't need expensive, flashy displays." It's hard not to look twice at those million dollar displays with flashing li... Read More
Impact of Virtual Aesthetics on Sales
Thursday, October 22, 2015
Above: Only Hearts. "Web layout and design is quite similar to merchandising, as you are visually guiding your customer throughout the site. Pres... Read More
