Parfait is, once again, filling our undergarment drawers with pretty, well-made lingerie perfect for starting a new year out fresh. Hitting stores... Read More
Cake's latest video will provide the answer on one of the key questions that we get asked from pregnant and breastfeeding women - can I wear an un... Read More
“With the unprecedented success of this padded t-shirt bra, we’re excited about this bright new colour for SS19, as well as launching a nu... Read More
"We are certain that this price reduction will make these amazing bras more accessible to women so they can enjoy the quality and fit during t... Read More
Photo by John Brown, JSG Photography. “With our new line of maternity shapewear, now is the right time to introduce Bellefit to brick-and-morta... Read More
The Lingerie Selection just added its newest exhibitor - Mayana Genevière. Mayana Genevière is luxury intimate apparel designed to celebrate ... Read More
Anita at CURVENEWYORK. Photo by Jan Klier. It’s the most wonderful time of the year…for lingerie that is. Now that the Holidays are firmly ... Read More
The Cake Lingerie® Cotton Candy Luxury Seamless Maternity and Nursing Bra has won Gold at the premier UK Mother & Baby Awards 2018. In a lavi... Read More
One of the biggest events in the lingerie world is set to unfold in February 2018 - the UK Lingerie Awards (UKLA). Organized by Lingerie Insight, ... Read More
For those who love Cake, the maternity brand brought its sweet “flavours” to the CURVE show. Cake Maternity, an award-winning brand, creates styli... Read More
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