beingU lingerie

Claudette AW12 Sneak Peek

Claudette Behind the Seams

The talented team at Claudette just sent us some images from their recent AW12 photoshoot so we thought we’d set the images to a slideshow for our readers to enjoy! If you’d like to see some more images of Claudette, take a look at some recent coverage HERE or take a look at a recent story on Claudette’s CEO, Robin Levitt. If you’d like more information on Claudette,... Read More

Miami SwimShow Video Recap

Miami SwimShow Behind The Scenes Video

  If you missed the last edition of the Miami SwimShow, don’t worry, the talented team there put together this great behind-the-scenes video that showcases not only the buyers, exhibitors and fashion shows, but also some of the work that goes into getting the trade show up and running. The last edition of this show also featured a variety of Lingerie Brands at the show... Read More

Curvy Kate AW12 Sneak Peak

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  Music in the video is “Kick Punch” by TT The Artist. Used with permission The talented team at Curvy Kate sent us images from their AW12 photo shoot. So we wanted to put together a short video highlighting the upcoming styles and some of the “Behind the Seams” action from the shoot. Take a look and tell us what you think. Contact Curvy Kate To learn... Read More

Spotlight on Love and Dream Sleepwear

LoveDreamFeature

It’s really all about comfort. A very simple statement that sleepwear designer Darcy Frye takes to heart and incorporates into all aspects of her brand, Love and Dream. From fabric-backed lace to perfectly sized pajama tops, Darcy has strived to create a collection that’s all about comfort, fit, style and quality. Her current Fall / Winter collection is now available... Read More

Love and Dream Preview

Love and Dream Designer Interview Preview

“It’s really all about comfort…” - Darcy Frye Earlier this summer, we met with sleepwear designer Darcy Frye and she introduced us to her lovely sleepwear brand called Love and Dream. We filmed Darcy talking a little bit about her collection at the Olivia Feldman Showroom in New York City. As we’re putting together the final touches on the video,... Read More

Forrest & Bob’s “The Fallen”

Forest And Bob video, the Fallen

  We’re fierce advocates for the use of video to promote lingerie brands and Forest and Bob’s the “The Fallen” is, by far, one of the best executed promotional videos we’ve ever seen. Will it generate some controversy? Probably. But with over 6,000 YouTube views in 4 weeks, more and more consumers, retailers and press will learn more about Forest... Read More

Red Daisy Video Preview

Red Daisy Video Preview

Next week, we’ll be debuting our video interview with Phylise Sands, founder of the activewear line Red Daisy. Pylise created Red Daisy to offer women a functional activewear line that’s both supportive and sexy. Additionally, her drive to create the brand was also fueled by her passion to help fight breast cancer. The disease has touched her life on a very personal... Read More

All the Pretty Things Feature Film

All The Pretty Things Video

Cinema and Lingerie. Two subjects we absolutely love at the Lingerie Journal. And, we’re not the only ones. Online retailer, All The Pretty Things put together this gorgeous short film featuring some gorgeous styles including Lonely Hearts and Made by Niki’s new String Collection. Shot in black and white, the film is beautiful example of how to effectively promote lingerie... Read More

ILS Show September 2011 Preview

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Arguably the largest US lingerie trade show, the International Lingerie Show opens its doors again this September 19th - 21st at the Rio Hotel. The Lingerie Journal team has tickets in hand and will head out this week for Vegas to cover ILS. In the mean time, we wanted to give our readers some highlights. Why Go? A Retailer’s Perspective At the last ILS, we caught up... Read More

Love Me Sugar Sleep Masks Designer Video Interview

a screen grab of the Love Me Sugar Video Interview with Luis Paredes and Natalie Vella

Fueled by her passion of cinema, sleep masks and all things vintage Natalie Vella, who also goes by Mademoiselle Sugar, transformed her loves into a new business called Love Me Sugar last year. Often referred to as “Lingerie for Eyes” her custom made sleep masks are all hand-made in her studio in Paris from vintage fabrics often bought in the city’s famed brocantes... Read More

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