Fab Retail Advice: Episode 2

Fab Retail Advice Episode 2

“Is your entry sequence costing you money?” - Ali Cudby. How customers are welcomed into your store is fundamental to how they feel about their experience shopping with you. This is true both in bricks-and-mortar and online. Get it wrong and you can lose customers! Find out more in this video by Ali Cudby, author of 7 Steps to Boost Your Lingerie Business. For... Read More

Bras, Body Image and The Pro Athlete

BrasBodyImageAthlete

Images: Freya Active. “The professionals, who are the standard bearers of sports for women, are missing the message about the importance of fit.” Ali Cudby is the author of the bestselling bra fit guide Busted! and founder of the FabFit Academy, an international bra fit training and certification program designed specifically for lingerie professionals. Ali’s bra... Read More

Understanding Corsetry: Part 2

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“Not all corsets are created equal.” - Ali Cudby Ali Cudby is the author of the bestselling bra fit guide Busted! and founder of the FabFit Academy, an international bra fit training and certification program designed specifically for lingerie professionals. Ali’s bra fit advice has been read by millions of women worldwide and has been featured in TV, radio... Read More

Sweet and Sexy – Shiri Zinn’s Cupcake Vibrators

Shiri Zinn’s Cupcake Vibrators

“Naughty, but seductive and delicious” - Shiri Zinn By Ali Cudby, author of the bestselling bra fit guide Busted! and founder of the FabFit Academy, an international bra fit training and certification program designed specifically for lingerie professionals. Ali’s bra fit advice has been read by millions of women worldwide and has been featured in TV, radio and... Read More

Corsets: Keys to Buying, Merchandising & Selling

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Ali Cudby is the author of the bestselling bra fit guide Busted! and founder of the FabFit Academy, an international bra fit training and certification program designed specifically for lingerie professionals. Ali’s bra fit advice has been read by millions of women worldwide and has been featured in TV, radio and print ranging from Cosmopolitan to Weight Watcher magazine.... Read More

Corset Glossary

CorsetGlossaryMain

By Angela Friedman and Ali Cudby Binding: the fabric or ribbon that covers the top and bottom edges of the corset, to prevent the garment fabric from fraying and the bones from popping out. Bones / boning: the long, narrow pieces of steel that create the tautness and rigidity of a corset, preventing the garment from collapsing. Bones act like a spine, providing the vertical structure... Read More

Full Figured Fashion Week 2012

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Ali Cudby is the CEO of Fab Foundations™ LLC. She is also an author, bra coach and strategic marketing consultant. Ali’s bra fit advice goes to tens of thousands of people Internationally – both consumers and lingerie professionals – each month. You can find Ali online at www.fabfoundations.com, on Facebook at www.facebook.com/AliCudbyAuthor, and on Twitter at @alicudby. “Ultimately,... Read More

The New Age of Shapewear

AliCudby_NewAgeShapewear

Ali Cudby is the CEO of Fab Foundations™ LLC. She is also an author, bra coach and strategic marketing consultant. Ali’s bra fit advice goes to tens of thousands of people Internationally – both consumers and lingerie professionals – each month. You can find Ali online at www.fabfoundations.com, on Facebook at www.facebook.com/AliCudbyAuthor, and on Twitter at @alicudby. Do... Read More

Full-Busted Swimwear Roundup 2012

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“For full-busted women, the prospect of shopping for the appropriate swimwear can be daunting…fortunately, in recent years, more companies are offering bra-sized swim options in an array of cuts and colors” Ali Cudby is the CEO of Fab Foundations™ LLC. She is also an author, bra coach and strategic marketing consultant. Ali’s bra fit advice goes to tens of thousands... Read More

The Value of Quality

Value Of Quality Lingerie Manufacturing Insights

by Ali Cudby I was fortunate enough to see the Prima Donna/Marie Jo facilities in Belgium recently and the experience has heightened my appreciation for the value of quality lingerie. The process that goes into manufacturing lingerie means that we are often asking small scraps of lace and fastenings to do a big job – one that, when done properly, requires engineering and design... Read More

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